Responsibilities

• The Manager is responsible for discussing data strategies and audience enablement implementations with clients, leading data targeting and optimization strategies across assigned accounts, and working internally with the Programmatic and other media investment teams to make sure the data strategies are implemented properly.
• This is a client-facing role and you will be expected to communicate technical concepts to your assigned client(s) and to ensure account success and customer satisfaction.
• You will also be expected to learn the capabilities of multiple DSP and CDP platforms, clean room solutions, and identify resolution platforms, attend training sessions with numerous vendors, and internally communicate to their strengths and weaknesses.
• Work with adtech/MarTech partners and manage day-to-day onboarding of client data
• Oversee 1P and 3P data enablement; and match rate tracking, audience distributions, billing tracking
• Leverage audience data to assess, diagnose, and prescribe campaign optimizations to exceed client expectations
• Extract insights from audience and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available
• Actively attend training sessions with various vendors and inquire about data and platform capabilities
• Develop and present Audience and Data Identity 101 presentations to clients
• Assist in the development of client-facing materials, including data presentations and audience performance reports

Requirements

• 3+ years of prior digital advertising experience in a client-services capacity
• Expert understanding of third-party ad serving platforms (display, video, mobile)
• Experience managing Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms
• Understanding and experience with DSPs, CDPs, 3rd Party data, pixels and Ad Servers
• Strong understanding with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.
• Excellent interpersonal, verbal, and written communications skills. Ability to communicate technical concepts to a non-technical audience.
• Strong attention to detail and the ability to follow projects through to completion
• Highly organized with attention to detail
• Strong analytical skills, technical know-how, and strategic thinking
• Strong understanding Web analytics tools (e.g., Google Analytics)
• Strong understanding Identity Solution tools (eg. Epsilon, Liveramp, Neustar)
• Strong understanding of CDP (eg. Salesforce, Adobe, Treasure Data)
• Strong understanding data flow within adtech/martech ecosystem