Responsibilities

• - Lead and execute lifecycle strategy for active traders, optimizing for first-time investments and multi-product adoption. - Own the strategy, messaging, and technical success of all active trader messaging. - Build and maintain Braze canvasses, emails, push notifications, and deep in-app integrations, with regular reports on your results to executive leadership. - Collaborate with product, brand, and data to identify new opportunities to improve conversion rates and channel performance. - Analyze performance, leveraging Mixpanel, Looker, and other analytics tools to identify trends and performance optimization opportunities - Drive experimentation and A/B testing to iterate and refine messages, improving conversion rates and LTV. - Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of lifecycle marketing innovations.

Requirements

• - 4+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail
• - Expertise in lifecycle marketing tools, preferably Braze
• - Comfortable writing HTML, CSS, and Liquid or similar templating language
• - Excellent writing skills and deep knowledge of email design best practices
• - Experience running successful A/B tests optimizing new user conversion.
• - Strong understanding of attribution models, incrementality testing, and marketing analytics.
• - Proven ability to optimize funnel conversion, retention, user engagement, and LTV
• - Strong analytical skills, comfortable making data-driven decisions.
• - A proactive and entrepreneurial mindset, with a passion for testing and learning.
• - Strong preference for candidates with experience in fintech.

Preferred

• - SQL, JSON, and webhook expertise a bonus
• - Proficiency with marketing and product analytics tools (Mixpanel, Looker, etc.).

Benefits

• - Competitive salary and equity
• - Comprehensive health, dental, and vision plans
• - Generous PTO and parental leave policy
• - 401(k) plan with company match
• - Opportunities for career growth and professional development