Responsibilities

• As a Lifecycle Marketing Associate, you will lead our lifecycle marketing channels across email, SMS, direct mail, subscriptions, and loyalty. This is both a strategic and hands-on role: you will develop the roadmap, execute campaigns and programs, analyze performance, and continuously identify opportunities to improve retention and customer lifetime value.
• You will have meaningful ownership from day one and work cross-functionally across creative, ecommerce, growth, legal, and other teams to build a best-in-class retention program.
• Email Marketing and CRM - Own day-to-day execution across email and SMS, from campaign strategy and automated flows to content, deployment, testing, and optimization in Klaviyo
• Run the lifecycle marketing calendar and send process, including writing and briefing copy, partnering with design, and managing legal and compliance review
• Build, test, and optimize automated journeys across the customer lifecycle
• Use performance data to identify what is working, what is not, and where we should test next
• Grow and maintain a healthy, contactable customer base across capture, segmentation, consent, and deliverability
• Partner across the company to support major product launches, retail moments, promotions, and other growth initiatives
• Own reporting across email, SMS, direct mail, subscriptions, and key retention metrics
• Customer Retention and Loyalty Program - Help shape and execute our broader retention strategy across subscription, loyalty, repeat purchase, and customer lifetime value

Requirements

• 2+ years in lifecycle, retention, and/or growth marketing at a consumer brand or marketing agency
• Expert in Klaviyo, with significant hands-on experience
• Strong project management skills, with the ability to independently run an end-to-end workflow with ambiguity and communicate clearly
• Humble, curious, and fast-moving, with strong ownership and attention to detail
• Strong business judgment and the ability to partner effectively across teams
• A desire to help build a rapidly growing CPG company with a mission-driven team

Preferred

• Experience with subscription-based ecommerce business models
• Familiarity working in digital design platforms (e.g., Figma, Claude Design)

Benefits

• This is a full-time, in-office role based in New York City. We work onsite five days a week- when the culture fits, it is fun to be in the office together
• Salary: $115,000-$130,000 per year, inclusive of bonus
• Company equity options
• 100% covered Health, Vision, Dental Insurance
• 401(k) with 4% match
• Additional perks, such as covered gym expenses
• Substantial and required PTO