Responsibilities

• Campaign Execution & QA: Build, QA, and deploy email and SMS campaigns in HubSpot—including promos, webinar sequences, nurture flows, and one-off sends—on schedule and error-free.
• Testing & Optimization: Design and run A/B tests across email/SMS campaigns and audience segmentation to optimize performance.
• Email Calendar Management: Build and maintain an organized month-to-month email calendar to ensure strategic clarity and operational alignment across the organization.
• Lifecycle Nurture Execution: Execute and manage the email/SMS lifecycle nurture framework (0–30, 30–60, 60–90, and 90+ day segments) as defined by the Sr. Brand Manager.
• Nurture Program Development: Build and launch new nurture workflows to support evolving business and marketing needs.
• List Hygiene & Segmentation: Build, maintain, and continuously improve audience segmentation and list hygiene as HubSpot data models and properties evolve.
• Webinar Comms Management: Support the six-email webinar communications sequence (from registration confirmation through replay delivery) end to end.
• Deployment QA Discipline: Thoroughly QA every send before deployment, including link verification, personalization tokens, segmentation/list targeting, and deliverability fundamentals.
• Promo Calendar Support: Assist with promo calendar execution—including banners, send scheduling, and adherence to payment links and pricing structures.
• Performance Monitoring & Reporting: Track core campaign metrics (open rates, click-through rates, conversion rates) and flag anomalies or opportunities to the Sr. Brand Manager. Pull and analyze email performance data on a month-to-month basis to track overall email health, deliverability, and channel engagement trends

Requirements

• Hands-on HubSpot Expertise: Experience building and deploying email/SMS campaigns and automated workflows directly in HubSpot (hands-on execution, not observational experience).
• Track Record of Execution: Proven ability to take a brief and deliver a fully built, thoroughly tested, and deployed campaign with minimal supervision.
• Strong Segmentation Aptitude: Comfortable working directly with audience lists, custom properties, and behavior-based segmentation logic.
• High Attention to Detail & QA Discipline: Meticulous approach to quality control—success in this role is judged on error-free sends, not just on-time deployments.
• Exceptional Organizational Skills: Ability to keep campaigns, timelines, and deliverables structured and on track in a fast-paced environment.
• Adaptability: Comfortable navigating a fast-moving, evolving marketing calendar with shifting priorities and tight deadlines.
• Proactive Communication: Clear, effective communicator who actively flags blockers, risks, and QA issues well in advance of send dates.

Preferred

• Prior experience specifically with lifecycle/nurture email programs (not just one-off campaign sends).
• Familiarity with email deliverability fundamentals (sender reputation, list hygiene, spam triggers).
• Experience supporting webinar or live-event communications sequences.
• Exposure to SMS marketing platforms/compliance basics (opt-in/opt-out handling).