Responsibilities

• Own conversion strategy across the Luma website and key acquisition surfaces
• Identify and prioritize opportunities across the website funnel, from first visit through signup, trial, and purchase
• Develop and optimize landing pages for campaigns, products, audiences, and use cases
• Partner with Design and Web to improve messaging, information architecture, CTAs, and conversion paths
• Develop and run a structured CRO program: establish hypotheses, prioritize tests, analyze results, and continuously improve conversion
• Use behavioral and funnel data to understand where users drop off and why
• Analyze conversion across tiers, plans, and customer segments to identify opportunities for growth
• Own lifecycle strategy across the customer journey: nurture, trial conversion, onboarding, activation, engagement, cross-sell, expansion, and re-engagement
• Design segmented, sequenced programs that move people toward the next meaningful action, rather than simply sending more email
• Develop lifecycle journeys across email and in-product surfaces in partnership with Product

Requirements

• 8+ years in growth, lifecycle, CRM, conversion, or related marketing roles, ideally with experience spanning both PLG and sales-assisted motions
• A track record of improving measurable funnel outcomes, not just launching campaigns
• Experience with lifecycle marketing, segmentation, experimentation, and marketing automation
• Strong understanding of website conversion and landing pages
• Strong analytical instincts, you're comfortable digging into funnel data, identifying patterns, and turning them into hypotheses
• Strong editorial instincts, you know that better conversion isn't just about buttons and mechanics; it's about getting the message, value proposition, and experience right
• Excellent writer and communicator who can personally develop messaging when needed
• Curious about the product and willing to understand how it works, why it matters, and who it's for
• Highly autonomous and comfortable owning an ambiguous, evolving area
• Equally comfortable setting strategy and getting into the details

Preferred

• Bonus points if you’ve worked with Braze, Hubspot, Sanity, Vercel, Linear