Lead Product Marketing Manager at Mindbody | USA | $151K/yr – $202K/yr

Lead Product Marketing Manager

USA (On-site)

$151K/yr – $202K/yrSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

Lead go-to-market for strategic launches with end-to-end ownership of positioning, messaging, and rollout. Requires 8+ years in SaaS/B2B product marketing, a strong content portfolio, and proven cross-functional collaboration and data-driven decision making. The role also focuses on enabling Sales with assets and training, and provides benefits and incentive plans.

Job Description

Responsibilities

Lead go-to-market for strategic launches, owning positioning, messaging, content, and rollout strategy from end to end
Develop engaging, scalable content tailored to business owners and decision-makers
Craft and manage customer-facing comms across in-product messaging, emails, release notes, and more
Equip Sales and Success teams with assets, training, and narratives that win trust and drive growth
Use qualitative and quantitative research to shape messaging, validate decisions, and uncover new opportunities
Analyze data to guide strategy, test hypotheses, and iterate on what works
Partner cross-functionally with Product, Sales, Enablement, Pricing, and more to align on launch goals and outcomes
Bring clarity and momentum to complex projects with multiple moving parts and stakeholders

Requirements

8+ years in product marketing for SaaS or B2B tech, with deep experience owning launches end to end
A strong portfolio of content that shows how you translate complexity into clarity (think decks, videos, landing pages, blogs)
Confident, precise communicator who can write for impact and speak to execs
Proven track record of enabling Sales and Success teams with effective, usable content and training
Natural collaborator across technical and non-technical teams, with clear communication in both directions
Analytical mindset - you use data to validate, optimize, and inform your work
Strong analytical instincts - you can interpret data, test hypotheses, and make informed decisions.
Experience navigating ambiguity and shifting priorities with agility and optimism
Excellent project management skills - you keep workstreams on track without losing sight of creative storytelling
Deep empathy for customers, with a passion for building products and experiences that matter