Own enterprise product marketing by shaping Mid & Large Enterprise GTM, turning market signals into field-ready plays, and translating product direction into compelling narratives for large buyers.

• Enterprise GTM Strategy: Partner with GTM leaders to define and prioritize field selling motions for the Mid and Large Enterprise segment, synthesizing market trends, competitive dynamics, seasonal signals, and what's resonating across marketing and the field to determine where to focus. Ensure GTM efforts across plays, campaigns, and enablement are aligned to market needs and sequenced to maximize their collective impact on pipeline and revenue.
• Sales Plays: Design Enterprise sales plays from ICP definition through field launch. Identify high-value displacement opportunities, develop the competitive positioning and messaging that gives sales a clear edge, and partner with Enablement to make sure plays land in the field rather than live in a deck.
• Integrated Marketing Campaigns: Serve as the PMM lead on Enterprise integrated marketing campaigns, contributing strategy, messaging, and assets alongside Creative, Lifecycle, and Demand Gen. Own the strategic concept behind anchor assets, including the frameworks, research, and benchmarks (e.g., maturity assessments, industry benchmarks) that drive top-of-funnel engagement.
• Field Assets: Maintain and evolve core Enterprise assets, including the pitch deck library, enterprise landing page, EBC materials, objection handling, and discovery frameworks. Keep the field's source of truth current and usable.
• Product Storytelling: Translate the Klaviyo product vision and roadmap into compelling narratives for Enterprise audiences. Synthesize field and customer insights to influence roadmap prioritization, and where product gaps exist, develop positioning that gives the field a credible point of view rather than waiting on the roadmap.
• Performance & Insights: Track Mid and Large Enterprise GTM performance across pipeline sourced, pipeline influenced, and closed-won rates by segment. Deliver structured readouts with clear recommendations on what to continue, change, or stop.