Responsibilities

• Own GTM & Launches: Lead end-to-end go-to-market strategy and execution for product features and market expansions.
• Drive Cross-Platform Growth: Expand product distribution across social platforms (TikTok, Instagram, YouTube, Reddit).
• Build Communities: Grow and manage engaged user communities (e.g., Reddit, Discord) to drive retention and advocacy.
• Partner Cross-Functionally: Align with Product, Operations, and Engineering teams to ensure successful launches and adoption.
• Leverage Data & Insights: Use performance metrics and experiments to optimize messaging, channels, and growth strategies.
• Scale GTM Operations: Develop playbooks, frameworks, and processes for repeatable, high-impact launches.
• The Impact You’ll Make: Drive successful global launches that accelerate user acquisition and engagement.
• Build scalable growth channels beyond the core product, especially across social ecosystems.
• Establish strong user communities that fuel retention, virality, and continuous feedback loops.
• Shape how AppLovin brings new consumer products to market at global scale.

Requirements

• 5+ years of experience in product marketing, product operations, growth marketing, or GTM roles in tech, or content platforms.
• Proven track record of leading product launches and driving user growth across digital channels .
• Deep understanding of social platforms and community-building dynamics (e.g., Reddit, TikTok, Discord).
• Strong storytelling skills—you can translate product features into compelling user-facing narratives.
• Data-driven and comfortable with experimentation, funnel metrics, and performance analysis.
• Experienced in cross-functional collaboration across product, engineering, marketing, and data teams.
• Strong project management skills with the ability to manage multiple launches simultaneously.
• Builder mindset—you create structure, processes, and systems in fast-moving environments.

Preferred

• Experience in building a product from 0-1.
• Experience with launching consumer-based platform products.
• Background in community-led growth or creator ecosystems.
• Familiarity with growth loops, virality mechanics, and lifecycle marketing.
• Experience scaling products across international markets.

Benefits

• Health Insurance: Medical, Dental, Vision, Life, Disability
• Retirement Benefits: 401(k) Retirement Plan
• Paid Time Off: Unlimited Discretionary Time Off
• Paid Holidays: 10 paid holidays per year
• Paid Sick Leave: 80 hours per year