Lead Product Marketing Manager

USA (Hybrid)

$184K/yr – $265K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own and articulate Builder Studio positioning and ICP, serving as the source of truth for every downstream artifact while partnering on the year’s top launches.

  • Builder Studio narrative: create the positioning, messaging, and ICP docs that feed decks, webpages, one-pagers, demos, and sales plays.
  • ApolloNEXT launch and cross-team orchestration: quarterback the Tier 1 launch with Brand, Content, Sales, and Product for a defining product moment.
  • Enablement engine and content library: deliver tight AE/SC toolkit, case studies, testimonials, and AI-powered automation to accelerate reps.

Job Description

Responsibilities

  • Own the Builder Studio narrative end to end. Develop and maintain the positioning, messaging, and ICP documentation for Builder Studio. This is one of Apollo's most important H2 product - the source of truth you build will feed every downstream artifact: the launch deck, the website, the one-pager, the demo script, the sales play.
  • Drive the Tier 1 ApolloNEXT launch. Quarterback the full T1 launch motion for September 30 - launch brief, pitch deck, demo script, messaging doc, one-pagers, PR, social, and testimonials. Coordinate across Brand, Content, Sales, and Product to land this as the defining product moment of the year.
  • Deliver sales enablement reps actually use. Build the AE/SC toolkit for Builder Studio: pitch deck, demo scenarios, objection handling, competitive one-pager. Make it opinionated and tight — if it's longer than one page, it won't get used.
  • Stay close to Product through the build. Join syncs with the Builder Studio team. Be the PMM voice in roadmap decisions, prioritization calls, and naming choices. Know the roadmap well enough to plan launches 4–6 weeks ahead.
  • Own case study production from interview to publish, and make sure reps actually use the content.
  • Build and manage a testimonial library that's always fresh, always accessible, and growing. You'll know what's in it better than anyone.
  • Help Sales close. When a rep needs a reference, you're the person who finds the right match fast. You know the advocates, the use cases, and the industries.
  • Build AI-powered systems for each of these programs. Tracking, matching, outreach, production - if it can be automated or accelerated with AI, you'll figure out how.

Requirements

  • This is a senior IC role.

Nice to have

    Benefits

    • equity
    • company bonus or sales commissions/bonuses
    • 401(k) plan
    • at least 10 paid holidays per year, flex PTO, and parental leave
    • employee assistance program and wellbeing benefits
    • global travel coverage
    • life/AD&D/STD/LTD insurance
    • FSA/HSA and medical, dental, and vision benefits
    Apollo.io logo

    Apollo.io

    Apollo.io is the AI-powered end-to-end go-to-market platform that empowers sales, marketing, and revenue teams to find prospects, engage customers, and close deals with intelligence and efficiency. Trusted by millions of users and hundreds of thousands of companies worldwide, Apollo uniquely combines the industry's largest B2B contact database with an AI-native GTM platform to help teams of any size deliver revenue growth at scale.

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    Traffic Signals

    Monthly Visitors
    9.1M
    Monthly Google Ads Budget
    $391.8K
    Traffic Source Mix
    Search
    27.9%
    Direct
    65.2%
    Referral
    4.9%
    Social
    1.3%
    Paid
    0.6%

    Marketing Team

    Median Career Experience
    17 years
    Median Tenure
    1.3 years
    Marketing Roles Posted (Last 30 Days)
    3