Lead Paid Media Specialist at Window Nation | Howard County, MD | $100K/yr – $110K/yr

Window Nation

Lead Paid Media Specialist

Howard County, MD (On-site)

$100K/yr – $110K/yrSenior Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid media initiatives with Meta as the core channel, while expanding to other platforms for scalable growth.

Manage and optimize paid media campaigns, primarily on Meta/Facebook/Instagram, with exposure to Google Ads, Bing, YouTube, and TikTok
Must-have: 3-5+ years of hands-on experience managing paid media campaigns
Standout: Cross-functional collaboration with Creative, SEO, CRO, Analytics, and Paid Media teams

Job Description

Drive paid media initiatives with Meta as the core channel, while expanding to other platforms for scalable growth.

Manage and optimize paid media campaigns, primarily on Meta/Facebook/Instagram, with exposure to Google Ads, Bing, YouTube, and TikTok
Build, launch, and scale lead generation campaigns to drive efficient growth
Oversee day-to-day campaign execution, including budgets, bids, pacing, targeting, and optimization
Test creative, messaging, audiences, and platform features to improve performance
Monitor results, analyze key metrics, and turn insights into action
Partner with Creative, SEO, CRO, Analytics, and Paid Media teams to improve performance across the funnel
Help maintain strong tracking, attribution, and reporting standards

Requirements

Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
3-5+ years of hands-on experience managing paid media campaigns
Strong expertise in Meta Ads Manager and paid social performance marketing
Proven experience driving performance-focused outcomes
Advanced proficiency in Microsoft Excel and performance reporting
Strong analytical skills with the ability to interpret data and make optimization decisions
Clear communication skills and the ability to collaborate effectively across teams

Preferred

Experience with Google Ads, YouTube, TikTok, or other paid video platforms
Familiarity with GA4, Power BI, or other advanced analytics tools
Understanding of conversion tracking, attribution, and CRM integrations
Google Ads and/or Meta Blueprint certifications

Benefits

Competitive compensation including base salary $100,000-$110,000 plus a 15% annual bonus target
Comprehensive benefits package including medical, dental, vision, life insurance, and 401(k)
Paid time off
Growth opportunities within a rapidly expanding company
A collaborative, high-impact culture where contributions shape strategy and outcomes

Window Nation

At Window Nation, we know replacement windows. We’re third-generation window replacement experts who have been lucky to serve communities across the country for over fifteen years. We’re proud to be a family-owned business started by two brothers looking to help families improve their most important asset: their home. Since we opened our first showroom in 2006, our company has grown to include 22 showrooms across the country. We’re proud to be the third largest window replacement company in the United States – but we’re not stopping there. Our company continues to grow each year, and it’s all thanks to our team of dedicated, driven employees who make up The Nation.When you work at Window Nation, you’ll join a team of awesome professionals with hobbies ranging from screenwriting to rock climbing. We’re a Nation of foodies, music enthusiasts, talent scouts, costume makers, pilots, wine makers, community volunteers – oh, and we also sell and install windows and doors. No matter what you’re interested in, you’ll find your fit in The Nation. We don’t take your decision to start or further a career with us lightly – and we won’t let you down when you do.

Founded in 2006

Fulton, Maryland, USA

774 employees (162 in marketing)

www.windownation.com