Lead Generation Specialist

Kentwood, MI (On-site)

$15/hr – $20/hrMid LevelFull time

Posted 2 months ago

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Job Summary

Drive in-person lead conversion and customer education in retail channels, owning frontline engagement, CRM data capture, and close collaboration with sales to accelerate HVAC tune-up sales.

  • Retail & Field Execution: spend time in big box partners to convert leads and present offerings.
  • Sales Collaboration & Outreach: co-create targeted outreach strategies with the sales team to drive conversions.
  • CRM & Customer Service: maintain accurate CRM data and deliver responsive, informative customer support.

Job Description

Responsibilities

  • Engage with customers to convert Tune Ups and HVAC sale leads.
  • Spend time in big box store retail partners
  • Collaborate with the sales team to develop targeted outreach strategies.
  • entry in CRM systems.
  • Provide exceptional customer service by addressing inquiries and providing information about our offerings.

Requirements

  • Strong verbal communication skills
  • Ability to work independently as well as collaboratively within a team environment.
  • Previous experience in business development or telemarketing is a plus.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Traffic Signals

Monthly Visitors
7.2K
Monthly Google Ads Budget
$143.8K
Traffic Source Mix
Search
43.2%
Direct
36.9%
Referral
6.6%
Social
11.9%
Paid
1.2%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
2 (20% of company)