Demand Generation Manager
Akkadian Labs
Hoboken, NJ (Remote)
In-houseFull-timeSenior level5+ years exp.
13 hrs ago
Lead Generation & Email Marketing Specialist
New York, USA (Hybrid)
Salary Not AvailableMid Level4+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive end-to-end email demand generation for category-focused campaigns.
- Must-have: 3–5 years in email marketing, lead generation, or demand generation.
- Strong segmentation, automation, and nurture strategy experience.
- Standout: Cross-functional collaboration with sales and a data-driven mindset.
Job Description
Responsibilities
- Plan, build, and execute email marketing campaigns to support category-specific lead generation goals
- Develop segmented lists and targeting strategies to improve engagement and conversion rates
- Manage campaign calendars, including promotional, nurture, and lead generation emails
- Create and optimize email workflows, drip campaigns, and automated nurture sequences
- Track campaign performance including open rates, CTR, conversions, and pipeline contribution
- Analyze results and provide actionable insights to improve lead quality and volume
- Partner with sales to align campaigns with priority categories and revenue opportunities
- Own A/B testing strategy across subject lines, messaging, timing, and audience segments
- Maintain database hygiene, list growth initiatives, and compliance with email best practices
- Build landing page and email alignment to maximize lead capture and conversion
Requirements
- 3-5 years in email marketing, lead generation, or demand generation
- Experience with email platforms (similar to HubSpot, Mailchimp, Salesforce, etc.)
- B2B and B2C lead generation experience
- Strong understanding of segmentation, automation, and nurture strategy
- Data-driven mindset with experience tracking campaign performance
- Ability to manage multiple campaigns and deadlines simultaneously
Today Media
Today Media employs more than 120 people in four states on the East Coast. We publish five regional magazines and various custom publications, including many travel-related guides. Our mission at Today Media is to be the most valued community resource in print, online and in-person. All of our publications are committed to excellence, which is exemplified by the numerous awards won in past few years.It all started in 1948, when Angelo Martinelli purchased Gazette Press, a Yonkers, New York, printing company. From printing, the Martinelli family expanded into publishing, events and online media. Today Media now publishes five regional consumer news and lifestyle publications--Bethesda Magazine, Delaware Today, Main Line Today, Hudson Valley and Westchester--plus an array of custom and ancillary publications. Ancillaries include 302 Health, 914INC., Delaware Business Times, Healthy You, Hudson Valley Table, The Hunt, Westchester Home, Westchester/Hudson Valley Weddings, and Weddings Today. Our custom publishing division, Today Media Custom Communications, produces numerous traveler and visitor guides, as well as custom directories and digital media.
Traffic Signals
Monthly Visitors
4.3K
Traffic Source Mix
Search
25.2%
Direct
58.7%
Referral
5.1%
Social
10%
Paid
0.9%
Headcount Trend
Current headcount: ~148
Marketing Team
Marketing Team Size
64 (44% of company)
