Responsibilities

• Owns the customer data enrichment and activation platform portion of the enterprise Customer 360 initiative and oversees its ~11 projects, up to 5 of which may occur concurrently
• Manages customer data enrichment and activation platform contracts, costs, and allocations. Provides business oversight of the same for the IT managed portion.
• Oversees the customer data enrichment and activation platform to ensure value, utility, stability, efficiency, and strategic enterprise benefit
• Supports adoption of customer data enrichment and activation platforms across business units, borders, partners, and functions
• Contributes to customer data enrichment and activation adoption/utilization reporting and forecasting
• Performs L2 triage and support for customer data enrichment and activation platforms
• Develops business cases as required for expansion of customer data enrichment and activation capabilities
• Gathers, shapes, and documents requirements for customer data enrichment and activation platforms
• Provides product evangelization, consulting, standards enforcement, and education associated with customer data enrichment and activation platforms, including, but not limited to, the:
• Customer data warehouse
• Customer data platform
• Marketing automation platform
• Account-based marketing platform
• Establishes and maintains high-trust relationships across stakeholders and partners

Requirements

• 10 years of diverse, relevant experience in technology, including digital marketing, demand & relationship marketing, and/or traditional IT
• Ability to influence actions and coordinate activity across broad cross-border, cross-business-unit, cross-functional stakeholder groups without direct authority
• Fluency in the languages of technology, sales, and marketing

Preferred

• Bachelor’s degree in Computer Information Systems, Computer Science, Marketing, or a related discipline
• Prior use of Adobe Experience Platform
• MBA
• Automotive, manufacturing industry, and/or retail experience
• Experience leading teams and/or directing agency partners
• PSPO I or PSPO II certification

Benefits

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long-term well-being.
• A diverse and inclusive team.