International Paid Ads Specialist

Phoenix, AZ (Hybrid)

$65K/yr – $95K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own regional paid media strategy across non-English markets, building localization, channel mix, and market-entry playbooks from scratch.

  • Market Expansion: shape international paid search and social programs with region-specific messaging and audiences.
  • Insights & Optimization: analyze regional performance data and iterate to lift ROAS and growth.
  • Localization & Positioning: develop region-specific messaging and positioning grounded in local consumer behavior.

Job Description

Responsibilities

  • Own paid search and social campaigns across our international markets
  • Research competitive landscapes and consumer behavior region by region
  • Develop localized messaging and positioning strategies from the ground up
  • Identify new market-entry opportunities and acquisition channels
  • Analyze performance data and iterate continuously
  • Report findings and strategic recommendations directly to leadership

Requirements

  • 2–4 years running paid campaigns across multiple international markets — not just the US
  • Can build localized strategies from scratch, not just translate US campaigns
  • Understands cultural and consumer differences that actually impact performance
  • Has worked with Google, Meta, or regional ad equivalents in non-English-speaking markets
  • Thinks like a strategist, not just an operator
  • Based in Phoenix

Preferred

  • Bonus: experience in legal services, SaaS, or IP-adjacent industries — or fluency in any of our target-market languages.
Trademarkia logo

Trademarkia

3.9 Glassdoor

Trademarkia® is the world's largest visual search engine for trademarked logos, names, and slogans, with an extensive database of over millions of trademarks. With over 120,000 clients worldwide, Trademarkia offers free software and technology for seamless trademark searches, filings, monitoring, and legal automation processes.At Trademarkia, we boast our ability to make the law accessible to everyday people through our unique approach including google meet, zoom and 24/7 legal support. We also have an international database of registered and pending trademarks of Canada, Australia, UK, EUIPO, and WIPO. Try Our Free Trademark Search (https://www.trademarkia.com)!Experience the convenience of conducting trademark searches with ease. Trademarkia.com grants you access world's best in class search results and access to a team of US and International licensed attorneys, including former USPTO Examiners, all in one place. Get in Touch:To begin your trademark process or seek guidance, we invite you to reach out to us through the following link: https://linktr.ee/trademarkia - Call Us (Toll Free): 1-877-794-9511- Mail Us: customer.service@trademarkia.com- Whatsapp Us: +1 877-794-9511External Links: - Visit our website: https://www.trademarkia.com/- Connect with us on LinkedIn: https://www.linkedin.com/company/trademarkia- Follow us on Twitter: https://twitter.com/trademarkia - Learn more about trademark law: https://blog.trademarkia.com/the-dos-and-donts-of-trademark-registration-in-south-africa/ - Find information on international trademark registration: https://trademarkianews.prowly.com/Let Trademarkia and LegalForce be your trusted partners in protecting and securing your intellectual property rights.#TrademarkProtection #BrandGuardians #IntellectualProperty #SmallBusinessLegal #TrademarkSearch #TrademarkFiling #TrademarkMonitoring #LegalAdvice #TrademarkExperts

Founded in 2009
Mountain View, California, USA
138 employees (25 in marketing)
53% recommend to a friend

Traffic Signals

Monthly Visitors
295.2K
Monthly Google Ads Budget
$102.6K
Traffic Source Mix
Search
48%
Direct
42%
Referral
6.9%
Social
2.3%
Paid
0.7%

Headcount Trend

Current headcount: ~138

Marketing Team

Marketing Team Size
17 (12% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$100K
Last Raise
$100K
Seed, 17 years ago

Funding History

  • Jul 2009
    Seed • $100K