Integrated Marketing Communications Media Manager - US Bel Cheese at Bel Brands USA Foodservice | Elk Grove Village, IL | $115K/yr – $125K/yr

Integrated Marketing Communications Media Manager - US Bel Cheese

Elk Grove Village, IL (Hybrid)

$115K/yr – $125K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated media strategy and omni-channel activation for Bel Brand US, coordinating with brand, shopper, agency, and retail partners.

Own and manage annual media strategy and cross-channel activation plans.
7+ years in media strategy, planning, and buying across brand and performance.
Experience with retailer media platforms (Walmart Connect, Amazon Ads, Kroger) and data-driven optimization.

Job Description

Responsibilities

Lead the development of annual media strategies in partnership with the brand, Shopper, and agency teams.
Manage day-to-day relationship with the media agency to ensure seamless execution across all channels (digital, TV, audio, social, search, influencer, programmatic, etc.).
Translate brand strategies into clear media briefs and activation plans aligned to consumer and shopper behaviors.
Partner with eCommerce, the Commerce Marketing Agency, &/or the shopper marketing team to align on joint media strategies for omni-retailer activations (e.g., Walmart, Target, Kroger, etc.).
Work closely with Brand Marketing, eCommerce, Shopper Marketing, and the broader IMC team to ensure cohesive and integrated planning across consumer and shopper touchpoints.
Align with Finance and Marketing leadership on A&P planning, budget allocations, pacing, and optimization opportunities.
Collaborate with Sales/Customer teams to connect retailer investment decisions with broader brand priorities.
Drive a test-and-learn approach to media investment, identifying new partners, platforms, and tactics that unlock performance and efficiency.
Analyze media performance reports and make real-time recommendations to improve effectiveness.
Stay current on media industry trends, platform updates, consumer behavior shifts, and commerce media innovation.

Requirements

Bachelor’s degree in Marketing, Communications, Media, Business, or a related field. MBA or advanced degree a plus.
7+ years of progressive experience in media strategy, planning, and buying across both brand and performance channels.
Experience working with or managing media agencies.
Strong understanding of omni-channel media mix, including digital, linear, paid social, programmatic, CTV, and commerce media.
Demonstrated success in optimizing A&P investments and applying data-driven decision-making.
Expertise in retailer media platforms (e.g., Walmart Connect, Amazon Ads, Kroger Precision Marketing).
Experience working with CPG brands or within a matrixed organization is highly preferred.
Strong analytical skills with proficiency in media dashboards, performance tracking, and budget reconciliation.
Excellent communication, presentation, and cross-functional collaboration skills.
Passion for brand building and media innovation.

Preferred

Experience working with CPG brands or within a matrixed organization is highly preferred.

Benefits

PTO and Medical, Dental and Vision Benefits from Day 1
401k Match
Hybrid work schedule in Chicago

Bel Brands USA Foodservice

Bel Brands Foodservice empowers culinary professionals with high-quality, versatile cheese solutions. Drive menu innovation, optimize operations and delight your customers with our premium brands, like Boursin®, Babybel®, and GoGo squeeZ®.Explore how we can help you grow: https://www.belbrandsfoodservice.com/

Chicago, Illinois, USA

51 employees (2 in marketing)

belbrandsfoodservice.com