Influencer Marketing Specialist

Costa Mesa, CA (On-site)

$55K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the creator discovery and campaign delivery engine, balancing talent strategy, creator relations, and cross-team execution to deliver measurable influencer results.

  • Talent Strategy & Outreach: Research and source creators, negotiate partnerships, and manage campaigns end-to-end.
  • Creator Relations & Briefing: Build influencer relationships, write briefs, be the day-to-day contact, and ensure FTC/brand compliance.
  • Campaign Execution & Analytics: Collaborate with PR/social/paid teams, track performance, and deliver data-driven recaps with insights.

Job Description

Responsibilities

  • Research and identify creators across industries, audiences and cultural niches to find the right fit for every campaign
  • Build and maintain strong relationships with influencers, managers and talent representatives
  • Source talent, negotiate partnerships, and manage campaigns from kickoff through completion
  • Develop thoughtful influencer recommendations and POVs that help clients evaluate talent
  • Write clear, inspiring creative briefs that set creators up for success
  • Serve as the primary day-to-day contact for creators/reps, keeping campaigns on track and communication seamless
  • Partner with PR, social, creative and paid media teams to deliver integrated campaigns
  • Identify earned influencer opportunities that create value beyond paid partnerships
  • Track campaign performance and develop polished recaps with actionable, data-driven insights
  • Keep campaign trackers, influencer databases and documentation accurate and organized

Requirements

  • Agency or Brand Experience – 2–3+ years supporting influencer marketing programs at an agency or in-house brand team
  • Creator-First Mindset – A genuine passion for social media, creators and internet culture, with a pulse on emerging talent and platform trends
  • Strong Talent Instincts – Experience sourcing influencers and evaluating creators based on audience fit, content quality and campaign objectives
  • Relationship Builder – Comfortable communicating with creators, talent managers and internal teams while building trust through professionalism and follow-through
  • Platform Fluency – Working knowledge of Instagram, TikTok and YouTube, understanding of what makes content perform across each platform. Understanding of CreatorIQ and HypeAuditor.
  • Excellent Communicator – Strong written and verbal communication skills with the ability to write clear briefs, emails and client-facing materials
  • Highly Organized & Detail Oriented – Able to manage multiple timelines, deliverables, campaigns and recaps without sacrificing attention to detail
  • Solutions-Oriented – Proactive , resourceful and eager to solve problems, take initiative and keep projects moving
  • Collaborative by Nature – Thrives in a team environment and enjoys partnering across PR, social, creative and paid media
  • Bonus : Experience working alongside paid media teams or supporting campaigns that included content amplification or paid social

Preferred

  • Bonus : Experience working alongside paid media teams or supporting campaigns that included content amplification or paid social

Benefits

  • Competitive benefits package included.
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Brand Amp

Simply put, we put the right content, in front of the right people, at the right time, to get you leads and sales. Our 2-pronged approach of audience building and direct marketing builds brand recognition, increases customer loyalty, and boosts sales like clockwork.

Founded in 2016
Whitby, Ontario, CAN
2 employees

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Current headcount: ~2

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