Influencer Marketing Manager at Wm Bolthouse Farms Inc | USA | $100K/yr – $110K/yr

Influencer Marketing Manager

USA (Remote)

$100K/yr – $110K/yrMid Level7+ years expFull time

Posted 5 months ago

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Job Summary

Drive influencer marketing strategy and program management for fast-moving consumer brands, owning budgets, events, and cross-functional partnerships.

Must-have: 5–7 years in influencer marketing for consumer brands with budgets and multi-campaign management.
Standout: End-to-end ownership of gifting, seeding, events, and cross-functional collaboration.

Job Description

Responsibilities

Support paid and earned influencer marketing strategies for all product launches and ongoing, evergreen brand initiatives.
Oversee our internal, long-term influencer program by cultivating strong relationships through regular communications including providing “first looks,” giftings and event invitations.
Maintain RD program communication including disseminating monthly and quarterly communication updates, product fills, gifting moments and event management.
Support our external influencer agency who executes day-to-day management for all remaining partner tiers, ensuring their work aligns with our strategic vision and delivers authentic storytelling.
Spearhead our organic seeding strategy to spark earned conversations, including managing seeding agencies, fulfillment, and creative implementation.
Own gifting program from creative concepting through fulfillment, including partnering across brand teams, creative teams, production partners and seeding agencies.
Oversee key influencer events, experiences, and activations, including planning and execution.
Define, track and optimize KPIs across influencer programs – continuously analyzing performance and identifying opportunities to scale and optimize.
Manage the influencer budget to maximize the impact of each activation.
Partner closely with paid media and organic social partners to develop engagement-driving content.

Requirements

5-7 years of influencer marketing experience in food, beverage, beauty, health & wellness, or lifestyle brands.
Understanding of influencer performance metrics.
Strong negotiation, communication, and relationship-building skills.
Ability to balance creativity with analytical rigor.
Experience managing budgets and multiple concurrent campaigns or projects.

Preferred

Trend-spotting skills with the ability to activate against competitive, cultural, and social trends.
Passion for content creation, social platforms, and consumer engagement.
Proven ability to manage cross-functional teams and external partners to deliver integrated campaigns.
Entrepreneurial, proactive mindset with the ability to take ownership and drive initiatives end-to-end.
Experience building and optimizing influencer activation playbooks or workflows.