Responsibilities

• Grow and protect our talent roster: maintain and expand Rothy’s roster of loyal talent, writers, and creators, deepening the relationships that turn one-off partners into long-term brand advocates
• Own a full-funnel channel mix: cover a breadth of platforms including TikTok, Instagram, Substack, YouTube and more, sourcing the content and creators driving the conversations that matter on each
• Build social-first strategies for every launch: develop social-first plans that support Rothy’s campaigns and product priorities, sourcing content that feeds both the organic and paid media pipeline
• Manage agency and creator partners: direct agency partners to source content and guarantee timely, on-brand deliveries across a busy calendar of launches and moments
• Track budget: manage program spend across creators and agency partners, tracking pacing and cost efficiency to deliver reach and conversion within budget
• Build direct relationships: cultivate direct relationships with agencies and creator partners, negotiating deliverables, usage, timelines, and terms that work for everyone. Secure content usage rights and negotiate UGC deliverables for inclusion in paid ads, whitelisting
• Manage top creator platforms: manage product seeding and creator conversations within and beyond platforms including ShopMy and LTK, driving a steady stream of organic and paid content
• Concept and brief content: translate campaign priorities into video concepts and clear creator/creative briefs, owning the process from idea through delivery
• Turn performance into strategy: track and report out on program results across platforms, understand what drives reach, engagement, and conversion, and use those insights to sharpen creator selection and content strategy
• Partner cross-functionally: work hand in hand with Media, Brand, Social, Creative, and Product teams so influencer content shows up cohesively across every touchpoint and directly fuels organic and paid pipeline

Requirements

• 4–6 years of influencer, social, or creator marketing experience, ideally at a fashion, beauty, or lifestyle brand with a strong social presence
• A track record of building creator relationships that translate into measurable reach, engagement, and commercial impact
• Deep platform fluency: you live on TikTok, Instagram, Substack, and YouTube and understand what makes content perform natively on each
• Hands-on experience with influencer tools and platforms (e.g., ShopMy, LTK, TikTok Creator Marketplace) and with sourcing content for organic and paid use
• Experience managing agency and vendor partners, including briefing, timelines, deliverables, and budgets
• Fluency with data and performance metrics: you’re comfortable using results to inform creator selection and content strategy
• Bonus Points:
• Experience scaling an influencer program recognized or awarded within the industry
• A personal network of creators, managers, and agencies you can tap from day one
• Experience feeding influencer content into paid media and working closely with performance teams

Preferred

• Experience scaling an influencer program recognized or awarded within the industry
• A personal network of creators, managers, and agencies you can tap from day one
• Experience feeding influencer content into paid media and working closely with performance teams
• Passion for sustainability and Rothy’s mission

Benefits

• Generous paid time off
• 401k matching
• Comprehensive health plans for you and your family
• Supplemental mental health benefits
• Monthly wellness reimbursement
• Dog friendly offices
• Employee Discount Program!