Responsibilities

• Partner with Director to develop, execute, and scale a comprehensive influencer marketing strategy that drives brand awareness, engagement, and revenue growth.
• Identify, engage, and manage influencers across micro to macro tiers and platforms, with a strong focus on Instagram, TikTok, Instagram and emerging social media platforms.
• Manage campaigns from start to finish, including contracting and negotiations, briefing, execution, asset delivery, and payment for 20+ influencer partners monthly.
• Execute ideation and implementation of influencer gifting, seeding, and mailers while ensuring messaging and brand standards are maintained.
• Fully manage DIME’s influencer campaign tracker daily (updating data regularly, ensuring accuracy, and sharing out on performance weekly) in addition to managing the influencer content library.
• Oversee and provide actionable recommendations to optimize affiliate, seeding, paid campaigns, and conversion rates to align with business goals and incentivize top performers.
• Track and measure all metrics, analyze campaign performance, and maintain daily/weekly/monthly reporting using CreatorIQ to measure the effectiveness of influencer marketing efforts. Provide actionable insights to enhance future initiatives.
• Partner with team members to leverage ShopMy platform across all influencer marketing efforts.
• Manage day-to-day communication with influencers, agencies, and vendors.
• Deepen relationships through IRL activations and 1:1 meetings with influencers and managers to support the community at scale and drive retention.

Requirements

• Strong relationship-building and negotiation skills; experience managing influencer contracts.
• Exceptional organizational and project management abilities with strong attention to detail.
• Excellent verbal and written communication skills.
• Strong analytical mindset that can turn insights into action.
• Ability to manage multiple projects in a fast-paced environment.
• Passion for beauty, skincare, and digital culture with an open mind.
• 3-5+ years of experience in influencer marketing—ideally in beauty, wellness, or lifestyle.
• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• Proven track record of building thriving brand communities, affiliate programs, and influencer strategies that drive measurable impact.
• Deep knowledge of the influencer ecosystem, particularly on Instagram and TikTok.
• Experience with social listening tools and influencer management programs required.