Responsibilities

• Own and evolve Anthropic's brand ambassador program end-to-end, from creator identification and onboarding through ongoing engagement and program measurement
• Develop and execute global brand campaigns in partnership with creators and ambassadors, ensuring consistency with Anthropic's brand positioning and messaging across markets
• Build and nurture a thriving ambassador community, creating meaningful touchpoints that keep creators engaged, informed, and excited to champion Anthropic's story
• Plan and coordinate influencer activations at events — including owned events, industry conferences, and cultural moments — managing creator attendance, content opportunities, and on-site experiences
• Serve as the brand messaging lead for all influencer-facing communications, ensuring creator briefs, talking points, and campaign narratives align with Anthropic and Claude's broader brand and comms strategy
• Develop scalable frameworks for vetting and onboarding new ambassador partners, evaluating for brand alignment, audience fit, creative quality, and long-term partnership potential
• Collaborate cross-functionally with Brand, Creative, Communications, Events, and Product Marketing teams to align influencer programs with broader marketing initiatives and campaign calendars
• Track and report on program health — including ambassador engagement, brand sentiment, content reach, and qualitative impact — using insights to continuously refine the program
• Stay current on creator economy trends, platform shifts, and emerging voices to keep Anthropic's brand influencer strategy ahead of the curve

Requirements

• Have 5–7+ years of experience managing brand influencer or ambassador programs, with a track record of building long-term creator relationships that drive brand awareness and cultural relevance
• Have hands-on experience designing and executing global brand campaigns with influencer or creator partners, including adapting strategies across different markets and audiences
• Are a natural relationship builder who excels at cultivating authentic, ongoing partnerships with creators — not just transactional one-off sponsorships
• Have experience running gifting programs, ambassador communities, or similar ongoing engagement models that keep creators active and invested in a brand's story
• Have strong brand instincts with a deep understanding of how to translate brand messaging and positioning into compelling creator briefs and partnership narratives
• Are highly organized and operationally strong, with the ability to manage multiple programs, events, and creator relationships simultaneously without dropping details
• Have experience coordinating influencer presence and activations at events, including managing logistics, content capture, and on-site creator experiences
• Are results-oriented, with a bias towards flexibility and impact
• Care about ensuring that transformative AI systems are developed safely

Preferred

• Experience working in brand marketing at a high-growth technology company navigating rapid category evolution
• Familiarity with the AI tools landscape and the emerging creator voices in these spaces
• Experience building influencer programs from scratch or significantly scaling an existing program at a company entering a new phase of brand maturity
• A background that blends brand strategy with creator partnerships — comfortable in both strategic planning and hands-on execution
• International experience or demonstrated ability to design programs that work across global markets
• Strong creative sensibility with an eye for content quality and brand alignment