Influencer Marketing Coordinator

Los Angeles, CA (Hybrid)

$19/hr – $21/hrMid Level1+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the creator relations engine, from scouting and pitch to contracts and post-campaign learnings, driving influencer-led campaigns with timely delivery and clear performance insights.

  • Influencer Sourcing & Casting: Research and curate lists across TikTok, Instagram, YouTube to align with client goals and cultural trends.
  • Relationship & Campaign Ops: Serve as the primary contact for creators, manage lifecycles, and ensure smooth execution and contracts in collaboration with legal.
  • Analytics & Optimization: Track deliverables and KPIs, synthesize results, and present learnings to inform future creator strategy.

Job Description

Responsibilities

  • Research, identify, and curate strategic influencer lists across platforms (TikTok, Instagram, YouTube, etc.) aligned with client goals and cultural trends to pitch creators to clients and assist in influencer casting for paid campaigns
  • Cultivate and maintain strong relationships with creators, talent agencies, and management teams and act as the point of contact for influencers throughout campaign lifecycles, ensuring a seamless and positive experience
  • Negotiate rates and terms with talent reps and individual creators to support in drafting scopes, agreements, and contracts in collaboration with the legal and business affairs teams.
  • Facilitate timely execution of all documentation
  • Track campaign deliverables and KPIs across platforms, aggregating analytics and producing recap reports that reflect success, learnings, and optimization opportunities
  • Coordinate invoice collection, approval, and payment processing with internal finance teams
  • Maintain clear documentation of creator payments and ensure timely disbursement
  • Work closely with Account Managers, Creatives, and Strategy leads to support brainstorms, campaign ideation, and talent alignment for branded content
  • Stay up-to-date on influencer trends, viral content, and emerging digital talent.
  • Proactively bring new creator recommendations and culturally relevant ideas to the table

Requirements

  • 1–2 years experience in influencer marketing, talent management, social media, or related digital marketing role
  • Deep familiarity with the creator economy and social-first platforms, especially TikTok and Instagram
  • Excellent written and verbal communication skills, with a knack for creator-facing dialogue
  • Highly organized with strong attention to detail and an ability to manage multiple projects and timelines simultaneously
  • Comfortable working in a fast-paced, deadline-driven environment
  • Proficient in Google Workspace; experience with project management and influencer tracking tools (e.g., Airtable, Tagger, Grin) is a plus
  • Passion for pop culture, internet trends, and music/entertainment content is highly desirable
Create Music Group logo

Create Music Group

4.1 Glassdoor

At Create Music Group, we provide you with the resources of a major label with flexibility of being independent. Trusted by the world's largest artists, labels, and brands - we’re revolutionizing the music industry and how the world hears their favorite songs by maximizing opportunities to monetize content across all platforms.

Founded in 2015
San Jose, California, USA
276 employees (91 in marketing)
81% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
20K
Traffic Source Mix
Search
39.7%
Direct
45.6%
Referral
6.3%
Social
7.2%
Paid
0.9%

Headcount Trend

Current headcount: ~276

Marketing Team

Marketing Team Size
28 (10% of company)

Funding

Total Funding
$615M
Last Raise
$450M
Private Equity, 12 days ago

Funding History

  • Mar 2026
    Private Equity • $450M
  • Mar 2026
    Debt Financing
  • Jun 2024
    Private Equity • $165M

Recent News