Responsibilities

• Identify, contact, and recruit creators on an ongoing basis, building a diverse community of influencers who authentically represent Dove's brand values and resonate with target audiences across platforms
• Evaluate potential creator partners based on audience relevance, content quality, engagement authenticity, brand alignment, and representation of diverse beauty
• Maintain and manage a structured creator database, tracking tiers, content output, performance, and relationship status
• Develop and manage Dove's creator engagement program, building genuine, long-term relationships with influencers rather than transactional, campaign-by-campaign partnerships
• Manage ongoing communication and dialogue with the creator community, ensuring creators feel valued, informed, and connected to Dove's brand purpose
• Create and distribute regular community communications, such as newsletters, updates, and exclusive content
• Organise and support creator events, focus groups, and community moments that deepen relationships and generate insight
• Ideate and produce creative product mailers and gifting activations that surprise and engage creators in ways that feel personal and on-brand
• Brief and manage creators for campaign activations, always-on content, product launches, and cultural moments, ensuring deliverables are on time, on brand, and aligned with platform best practices
• Develop creative briefs for influencer content that give creators clear direction while leaving room for authentic, platform-native expression

Requirements

• 3+ years of experience in influencer marketing or creator management, with a focus on consumer brands, ideally in beauty, personal care, wellness, or FMCG
• A proven track record of identifying, recruiting, briefing, and managing influencers and content creators across TikTok, Instagram, YouTube, and emerging platforms
• Experience building and maintaining ongoing creator communities or ambassador program, not just one-off campaign activations
• Strong project management skills, with the ability to manage multiple creator relationships, campaigns, and work streams simultaneously without dropping detail
• An understanding of influencer contracts, usage rights, disclosure regulations, and compliance requirements
• Creative thinking, with the ability to develop engaging briefs, gifting concepts, event ideas, and community activations that strengthen creator relationships
• Confidence presenting to and partnering with brand clients, with clear and structured communication skills
• Experience using influencer management platforms and tools (such as CreatorIQ, Traackr, Grin, or similar) and social listening or analytics tools
• Strong analytical skills, with the ability to report on campaign performance, interpret engagement data, and translate findings into actionable recommendations
• An authentic interest in creator culture and social platforms, with an understanding of what makes influencer content feel genuine versus forced

Nice To Have

• An authentic interest in creator culture and social platforms, with an understanding of what makes influencer content feel genuine versus forced
• Experience building and maintaining ongoing creator communities or ambassador program, not just one-off campaign activations
• Strong project management skills, with the ability to manage multiple creator relationships, campaigns, and work streams simultaneously without dropping detail
• Professional proficiency in English; additional languages are a plus, particularly if relevant to multi-market expansion
• Experience using influencer management platforms and tools (such as CreatorIQ, Traackr, Grin, or similar) and social listening or analytics tools
• Gen AI and Agentic Thinking: Working proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity) to support creator research, brief development, reporting, and program communications
• Agentic mindset: ability to self-direct, prioritize across competing work streams, identify opportunities, and find efficient solutions independently
• Willingness to experiment with AI tools to improve influencer identification, content analysis, trend monitoring, and workflow efficiency
• Understanding of AI capabilities and limitations, with a commitment to human judgement in relationship management, creative evaluation, and brand alignment decisions