Responsibilities

• Talent Management: Oversee a roster of >12 influencers, providing guidance and support to help them achieve their goals.
• Documentation: Update the internal apps (Asana, Notion, and Google Docs) and maintain relevant documents for influencers, ensuring all information is current and accessible.
• Communication: Respond to inquiries in influencer group chats quickly, fostering a supportive and engaged community.
• Brand Collaboration: Establish and maintain regular communication between brand partners and influencers, actively sourcing and negotiating new partnerships.
• Content Strategy: Create an advanced and comprehensive influencer content calendar to drive brand awareness and engagement continuously.
• Compliance Monitoring: Monitor influencer content to ensure adherence to brand voice and campaign guidelines.
• Campaign Analysis: Set goals, track conversions, and measure the success of influencer campaigns, providing actionable insights for improvement.
• Trend Monitoring: Keep a pulse on emerging influencers and trends through various social media platforms such as Instagram, TikTok, Twitter, and Facebook.
• Negotiation: Negotiate partnerships and contracts with brands to protect the best interests of creators.
• LTK Management: Manage LTK programming and create digital assets for your roster using Canva.
• Meetings and Travel: Attend meetings as required and travel to activations as needed.
• Additional Tasks: Undertake other tasks as necessary to support the team and achieve objectives.
• Performance Reviews: Conduct regular performance reviews with influencers to discuss achievements, areas for growth, and future goals.
• Content Optimization: Provide feedback on influencer content to optimize engagement and performance based on analytics.
• Training and Development: Offer training sessions or resources to help influencers improve their content creation skills and brand partnerships.
• Crisis Management: Address any issues or crises that arise with influencers or brand partnerships promptly and professionally.
• Budget Management: Oversee the budget for influencer campaigns, ensuring effective allocation of resources.
• Reporting: Prepare reports summarizing campaign performance, influencer activities, and insights for internal stakeholders.
• Social Media Engagement: Engage with influencers' content on social media to foster relationships and promote a sense of community.