Influencer Director

New York, USA (Remote)

$125K/yr – $140K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive influencer strategy and execution for client accounts, shaping budgets, creator mix, and long-term partnerships.

  • Oversee influencer strategy across client accounts and ensure integration with campaign objectives.
  • Must-have: 5+ years in influencer marketing or social strategy with agency or brand.
  • Standout: Mentoring 1–2 teammates and developing ambassador-style creator programs.

Job Description

Drive influencer strategy and execution for client accounts, shaping budgets, creator mix, and long-term partnerships.

  • Oversee influencer strategy across client accounts and ensure integration with campaign objectives.
  • Must-have: 5+ years in influencer marketing or social strategy with agency or brand.
  • Standout: Mentoring 1–2 teammates and developing ambassador-style creator programs.

Requirements

  • 5+ years of experience in influencer marketing, creator partnerships, or social strategy within an agency or brand environment.
  • Strong understanding of creator ecosystems across platforms including TikTok and Instagram.
  • Proven ability to develop influencer strategies that connect brands with niche communities and cultural audiences.
  • Experience advising clients on influencer budget allocation and creator mix.
  • Strong negotiation skills and experience structuring creator partnerships across tiers.
  • Experience managing or mentoring junior team members.
  • Confident communicator and presenter, comfortable discussing strategy with senior client stakeholders.
  • Passionate about culture, creators, and how brands participate in the social ecosystem.
  • A collaborative mindset and ability to work closely with cross-functional teams.

Preferred

  • Bonus: You have strong instincts for what makes creator content perform on TikTok and other social platforms.

Benefits

  • Opportunity to be part of an awesome, fast-growing team of experts in social that value innovation, collaboration and excellence
  • Work with fantastic, world class brands
  • A flexible, supportive, and inclusive workplace culture
  • 22 days PTO + sick days + 11 holidays + mini summer break + winter recess break
  • Primarily remote with occasional in-person and client collaboration in office
  • Summer Fridays early closing between Memorial Day and Labor Day
OK COOL logo

OK COOL

2.9 Glassdoor

Strategic and (very) creative partners to the world’s leading brands. Built for social. Headquartered in London, New York, Melbourne and Toronto.We humanise brandsWe connect them to (sub) culturesWe make cool content that convertsCampaigns. Content. Creators. Global af.Work with OK COOL: studio@okcool.ioWork at OK COOL: workwithus@okcool.ioFind us on Instagram and TikTok @OKCOOLCheck out our latest trend report, Gatekeeping Information is SO Boomer Coded! https://www.okcool.io/trendreport-2025Watch our 2024 showreel here: https://vimeo.com/996669585/d38e0feed7

Founded in 2016
London, England, GBR
666 employees (75 in marketing)
38% recommend to a friend

Traffic Signals

Monthly Visitors
10.8K
Traffic Source Mix
Search
27.5%
Direct
33.6%
Referral
4.5%
Social
5.7%
Paid
0.8%

Headcount Trend

Current headcount: ~666

Marketing Team

Marketing Team Size
45 (7% of company)