Home Care Marketing & Referral Specialist

Hollywood, FL (On-site)

$48K/yr – $80K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the local home care marketing program with a focus on building referral networks, organizing community events, and measuring impact to drive client acquisition and partner trust.

  • Referral & partnerships: Build and maintain relationships with healthcare professionals and community organizations to source qualified referrals.
  • Community & events: Organize health fairs and community events to raise awareness and generate leads.
  • Growth & measurement: Use market research and digital channels to identify opportunities and measure marketing impact, adjusting tactics.

Job Description

Responsibilities

  • Develop and implement marketing strategies to promote home care services.
  • Build and maintain relationships with referral sources, including healthcare professionals and community organizations.
  • Conduct market research to identify new opportunities and trends in home care.
  • Organize and participate in community events and health fairs to promote services.
  • Prepare and present informational materials to potential clients and referral partners.
  • Utilize social media and digital marketing to enhance brand visibility.
  • Track and analyze marketing efforts to measure effectiveness and adjust strategies.
  • Provide exceptional customer service to clients and partners, ensuring satisfaction and trust.

Requirements

  • Proven experience in marketing, sales, or business development in the healthcare sector.
  • Strong communication and interpersonal skills for building relationships.
  • Knowledge of the home care industry and its regulatory environment.
  • Ability to work independently and as part of a team.
  • Proficient in digital marketing tools and social media platforms.
  • Strong organizational skills and attention to detail.
  • Bachelor’s degree in marketing, business, or a related field preferred.
  • Compassionate demeanor with a genuine desire to help others.

Benefits

  • Bonus based on performance
  • Competitive salary
  • Flexible schedule
  • Training & development