Healthcare Marketing & Branding Specialist at Interscripts, Inc. | Loudoun County, VA

Interscripts, Inc.

Healthcare Marketing & Branding Specialist

Loudoun County, VA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive branding and digital marketing for healthcare IT services, coordinating with sales and recruitment to attract clients and talent.

Lead branding and digital campaigns across LinkedIn, email, websites, and social platforms
Must-have: Strong branding, digital marketing, and content creation experience
Standout: Collaboration with recruitment and sales for staffing and client acquisition

Job Description

Responsibilities

Develop branding and marketing strategies for healthcare IT services and solutions
Create and manage digital campaigns across LinkedIn, email, websites, and social platforms
Enhance company branding and online presence in healthcare and IT
Collaborate with recruitment and sales to support healthcare staffing and client acquisition
Develop marketing materials including brochures, presentations, case studies, newsletters, and social content
Support employer branding to attract healthcare IT talent
Coordinate activities related to EPIC, Workday Healthcare, BI/Analytics, Cloud, and Digital Transformation
Conduct market research and competitor analysis in healthcare IT
Track campaign performance and prepare analytical leadership reports
Manage branding for conferences, webinars, events, and client meetings

Requirements

Strong experience in branding, digital marketing, and content creation
Experience in a healthcare IT company or healthcare staffing environment
Understanding of healthcare IT services, EMR/EHR, and healthcare tech trends
Expertise in LinkedIn marketing, social campaigns, and employer branding
Strong written and verbal communication skills
Experience with Canva, HubSpot, Google Analytics, Mailchimp, or similar tools
Ability to create engaging presentations, graphics, and marketing collateral

Preferred

Bachelor’s degree in Marketing, Communications, Business Administration, or related field
4+ years in healthcare IT or IT services marketing
Experience supporting healthcare clients, staffing, or consulting organizations
Familiarity with EPIC, Cerner, Workday, or healthcare analytics solutions
Creative and strategic thinker with strong stakeholder management
Ability to work independently in a fast-paced environment
Excellent organizational and multitasking abilities

Interscripts, Inc.

InterScripts delivers comprehensive IT services and solutions across multiple industries. Our team boasts an average of over 15 years of experience in system integration, development, application support, data extraction, and conversion. We specialize in optimizing customer processes through analytics-driven, re-engineered workflows, resulting in cost reduction and improved efficiency.InterScripts is a leader in data archival and management with our proprietary platform, BytePad, and has developed an innovative care management solution called AdaptCare, used by first responders to access care plans in real-time.With deep expertise in digital transformation, we help clients enhance operations, expand business through self-service channels, lower costs, and increase engagement with both customers and employees. As an ISO 27001:2022 and ISO 9001-certified organization, we are dedicated to minimizing risks and ensuring the successful development, support, and maintenance of projects. Our qualified services, solutions, and staffing support commercial healthcare systems and government organizations alike.

Founded in 2017

Chantilly, Virginia, USA

57 employees (1 in marketing)

www.interscripts.com