Responsibilities

• Demand generation strategy and execution
• Build SiiRA’s demand generation engine across outbound support, founder-led content, organic content, events, hosted sessions, partnerships, and conference activation
• Turn high-level themes into coordinated campaigns that drive awareness, engagement, meetings, and pipeline
• Create campaign calendars, content plans, launch processes, and reporting rhythms
• Ensure all activities across channels reinforce one unified narrative and commercial objective
• Help refine and maintain SiiRA’s market positioning, messaging hierarchy, proof points, and tone of voice
• Translate the company narrative into practical campaign angles, content topics, event themes, and outbound support materials
• Work closely with the founder to shape and amplify thought leadership in a way that supports demand creation
• Build the tracking and reporting layer needed to measure what is actually driving demand
• Establish CRM hooks, campaign attribution logic, UTM discipline, lead source capture, and funnel reporting

Requirements

• 7+ years of experience in demand generation, growth marketing, integrated marketing, or revenue marketing
• Experience in B2B services, tech-enabled services, consulting, outsourcing, managed services, or hybrid software + services environments
• Proven ability to build and run campaigns tied to pipeline, not just engagement
• Strong grasp of CRM systems, attribution, reporting, funnel measurement, and campaign analytics
• Ability to think strategically and execute tactically
• Comfortable operating in a founder-led environment with speed, ambiguity, and evolving priorities
• Strong writing and messaging instincts with the ability to turn ideas into executable campaigns
• Experience working closely with sales and SDR teams in a sales-led growth environment
• Highly organized, analytical, commercially minded, and hands-on

Preferred

• Experience supporting founder-led content or executive thought leadership
• Experience marketing complex, high-trust, consultative offerings
• Familiarity with remote work, workforce solutions, AI-enabled services, or future-of-work themes
• Experience setting up or cleaning up marketing attribution and CRM processes from the ground up
• Experience managing agencies, freelancers, and distributed contributors