Responsibilities

• Build and operate partnerships across celebrities, influencers, and creators from deal flow to results, optimizing for cost-per-new-user.
• Identify high-leverage creators and customers across YouTube, Instagram, TikTok, podcasts, and emerging channels.
• Design incentive structures that align creator success with business outcomes.
• Create a workflow around building long-term relationships with creators and getting them to grow with Owner to drive strong efficiency for the program through negotiating lower than market rates for creators.
• Establish the right infrastructure and processes to measure and optimize performance for our creator channel.
• Remain up-to-date on social media trends, technologies, and platforms to continue to optimize the channel.
• Own the full influencer, creator, and community flywheel from strategy to execution and scale it into a measurable, top-of-funnel growth engine.
• Own creator-sourced pipeline, customers, and revenue targets.
• Improve efficiency across other channels through creator partnerships and analyze creator performance to optimize spend allocation.
• Partner closely with Growth, Brand, Sales, and Media teams to maximize impact.
• Help creators tell compelling stories about restaurant ownership, entrepreneurship, and growth.
• Ensure creator content reflects Owner's brand and mission.
• Surface customer success stories that resonate with creators and audiences alike.
• Architect a strong network of creators who convert brand recognition into measurable word-of-mouth growth.
• Partner closely with Brand, Product Marketing, PR, and Sales to ensure product launches, expansions, and cultural moments are systematically amplified through creator/community channels

Requirements

• 8+ years of experience in influencer marketing, creator partnerships, affiliate marketing, partnerships, or growth.
• Proven experience scaling creator programs from dozens to hundreds of partners.
• Strong analytical skills and a track record of driving measurable business outcomes.
• Experience working with / managing agencies and internal partners.
• Comfortable operating in a fast-moving, high-ownership environment.
• Experience managing budgets and optimizing ROI.
• Strong systems thinker who can build processes that scale.
• Familiarity with creator attribution and partnership measurement systems.
• Innovation using AI tools to automate workflows and building a culture of drive AI fluency within the team.

Benefits

• comprehensive health coverage
• remote-first workplace
• unlimited PTO - plus extra fun perks