Responsibilities

• Corporate Brand & Business Narrative: Own the PR strategy that establishes Whatnot as the defining company in live commerce – with business press, financial media, and industry influencers. You'll shape how we articulate our growth, our market position, and our vision for the future of shopping, translating complex business developments into clear, compelling stories that resonate with sophisticated audiences. You'll own executive thought leadership programs that build visibility for senior leaders across business press, podcasts, and industry stages.
• Financial Communications: Partner closely with Finance, Legal, Data and the leadership team to lead communications around financial milestones and strategic announcements. You'll develop the narratives and materials that inform and excite key audiences, ensuring Whatnot's story is told accurately and ambitiously in moments that matter most.
• Reputation Management: Serve as a trusted advisor to leadership on reputational risk, developing the frameworks, playbooks, and instincts to navigate sensitive situations with speed and judgment. You'll build a proactive issues management practice that anticipates challenges before they arise and responds decisively when they do – protecting Whatnot's credibility with all stakeholders.
• B2B, Partner & Industry Communications: Lead communications that deepen Whatnot's credibility and visibility with sellers, brand partners, and the broader commerce and creator economy ecosystem. You'll build relationships with trade and industry press, support key partnership announcements, and position Whatnot as the platform of choice for the next generation of live commerce entrepreneurs.

Requirements

• 12+ years of communications experience
• Deep expertise shaping corporate narratives for high-growth companies, ideally within consumer tech, marketplace, fintech, or creator-driven industries
• Strong relationships across business, financial, and trade press – from the Wall Street Journal and Bloomberg to industry-specific outlets covering commerce, retail, and the creator economy
• A track record of leading communications through high-stakes moments: fundraises, executive transitions, regulatory scrutiny, product issues, and rapid growth
• Exceptional writing and messaging skills, with the ability to translate complex business situations into clear, credible, and compelling narratives
• Experience partnering directly with C-suite executives – you're a trusted advisor who can push back, move fast, and deliver under pressure
• Strong people management experience – you've built and led high-performing teams and know how to develop talent while staying hands-on yourself
• Low ego and high ownership: you're equally comfortable in a strategy meeting and drafting a statement at midnight
• A builder's mentality: you're excited about creating programs, playbooks, and processes from the ground up in a fast-changing environment
• You are a problem solver with sharp judgment and the ability to stay calm when the stakes are high

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance for wellness
• Annual allowance towards Childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally