GTM Communications & Delivery Strategy Manager

USA (Remote)

$55/hr – $68/hrMid Level5+ years expContract

Posted 4 months ago

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Job Summary

Drive global internal and GTM communications as a senior strategist who creates high-quality assets and directs multi-channel programs to energize the sales organization.

  • Own a multi-channel communication plan that aligns with the sales strategy across global markets.
  • Must-have: 5+ years in go-to-market, internal comms, or sales strategy for large-scale organizations.
  • Standout: Hands-on production of feature spotlights, executive strategy videos, and live global sessions.

Job Description

Drive global internal and GTM communications as a senior strategist who creates high-quality assets and directs multi-channel programs to energize the sales organization.

  • Own a multi-channel communication plan that aligns with the sales strategy across global markets.
  • Must-have: 5+ years in go-to-market, internal communications, or sales strategy for large-scale organizations.
  • Standout: Hands-on production of feature spotlights, executive strategy videos, and live global sessions.

Responsibilities

  • Develop and execute a multi-channel communication plan that integrates seamlessly with the overall sales communication strategy across global markets
  • Act as a one-person creative agency to develop high-production-value assets, including scripting, hosting, and editing feature spotlights, executive strategy videos, and customer voice content
  • Produce and facilitate live readiness sessions and all-hands meetings, owning the agenda, visual storytelling, and live engagement strategy
  • Serve as a communications consultant to leadership, conducting interviews with executives, champions, and sales professionals to ghostwrite and produce unified content
  • Manage communication channels including team collaboration platforms, global newsletters, and internal knowledge hubs to maintain a single source of truth
  • Establish communications governance to manage cadence and prevent information fatigue across the organization
  • Measure adoption effectiveness using engagement data such as open rates, video views, and sentiment analysis to iterate strategies based on field needs
  • Audit and optimize existing communication channels to ensure high engagement and message retention
  • Create strategic storytelling that transforms organizational initiatives into collaborative narratives rather than top-down mandates

Requirements

  • 5+ years of experience in go-to-market or internal communications, or sales strategy roles
  • Proven track record managing communications for large-scale sales organizations or major digital transformations
  • Strong understanding of CRM user interfaces and functionality
  • Direct sales experience highly valued for authentic peer-to-peer communication
  • Demonstrated experience hosting live global sessions for 100+ participants with ability to maintain high energy in virtual environments

Nice to Have

  • Direct sales experience highly valued for authentic peer-to-peer communication

Benefits

  • Benefits offered: Medical, Dental, Vision, 401K
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Workday

Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core to help organizations around the world embrace the future of work. Workday is used by more than 10,000 organizations around the world and across industries – from medium-sized businesses to more than 50% of the Fortune 500.

Founded in 2015
Pleasanton, California, USA
27K employees (1,567 in marketing)

Traffic Signals

Monthly Visitors
4.7M
Traffic Source Mix
Search
32.6%
Direct
54.8%
Referral
9.9%
Social
1%
Paid
1.5%

Headcount Trend

Current headcount: ~26.5K

Marketing Team

Marketing Team Size
1,080 (4% of company)
Median Career Experience
20 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$2.2B
Last Raise
$2B
Post IPO Equity, 6 months ago

Funding History

  • Sep 2025
    Post IPO Equity • $2B
  • Oct 2011
    Series F • $85M
  • Apr 2009
    Series E • $75M

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