Responsibilities

• Ensures execution of global paid search, U.S. Advertising, and local search campaigns in alignment with established strategies, governance frameworks, and performance standards.
• Manages daily campaign operations including trafficking support, launches, pacing, optimizations, creative rotations, and monthly invoicing.
• Monitors campaign performance and identifies optimization opportunities to improve efficiency, ROI, and revenue outcomes during flight.
• Supports localization and market specific execution in partnership with regional teams and agency partners.
• Serves as the day-to-day operational lead for assigned global and regional paid media programs.
• Develops and manages campaign timelines, milestones, dependencies, and deliverables to ensure on-time execution.
• Proactively identifies execution risks, issues, or gaps and escalates with recommendations for resolution.
• Alongside team leadership, coordinates across internal groups (Go to Market, Product, International Marketing, Digital Experience, Audience, Analytics, Content, and PMO) to ensure campaigns are business-aligned and executable.
• Collaborates with Analytics partners to support the development and delivery of recurring performance reports, dashboards, and campaign readouts.
• Analyzes results to identify trends, insights, and optimization opportunities.