Growth Marketing Manager, New Client Acquisition

New York City, NY (Hybrid)

$90K/yr – $95K/yrMid LevelFull time

Posted 11 days ago

Job Summary

Own qualified new client acquisition across sundays studio locations and optimize campaigns and local assets to drive bookings.

  • Lead growth initiatives across Google Ads, Meta Ads, and local SEO
  • Partner with retention and marketing teams to improve first-time bookings and 2nd visit conversions

Job Description

Responsibilities

  • Own qualified new client acquisition across sundays studio locations.
  • Manage and optimize Google Ads, paid search, local paid campaigns, and Meta Ads where relevant.
  • Improve local SEO and Google Business Profile visibility for each studio.
  • Build, test, and improve neighborhood-specific landing pages, offers, and booking paths.
  • Track new client bookings, CAC, website-to-booking conversion, revenue by channel, and performance by location.
  • Identify which neighborhoods, keywords, services, offers, partnerships, and campaigns bring in the strongest new clients.
  • Improve the booking funnel so more website visitors become first-time appointments.
  • Partner with the internal marketing team on local community, events, partnerships, and campaigns that support client acquisition.
  • Partner with the retention and email function to improve first-time client follow-up, second-visit conversion, and package or 3-pack conversion.
  • Use weekly performance data to recommend clear actions, not just report on what happened.

Requirements

  • You are a hands-on growth marketer.
  • You know how to launch, manage, test, and improve campaigns yourself. You are comfortable in Google Ads, GA4, Google Business Profile, Meta Ads, landing pages, UTM tracking, and reporting.
  • You have helped grow a startup or scaling business.
  • You are comfortable building while operating, working without a large team or fully developed playbook, and taking ownership beyond a single marketing channel.
  • You can identify a growth opportunity, develop the strategy, execute it, measure the result, and adjust quickly.
  • You understand local customer acquisition.
  • You have grown booked appointments, reservations, visits, leads, or in-store traffic for a local service, restaurant, gym, wellness, beauty, hospitality, med spa, salon, fitness, or multi-location retail business.
  • You connect marketing to revenue.
  • You are practical with data.
  • You are a growth owner, not just a channel specialist.

Benefits

  • sundays offers health insurance options, PTO, wellness perks, and product and service discounts.
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Salaries

Posted range

$90K/yr – $95K/yr

Taken straight from the job posting.

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Growth Marketing Manager, New Client Acquisition

BrighterHire · New York City, NY · Hybrid