Responsibilities

• We’re hiring our first growth marketing manager to own strategy and execution across core inbound channels.
• This is a hands-on role for someone who enjoys building, testing, measuring, and iterating - not managing agencies.
• You’ll be responsible for driving qualified inbound demand and improving conversion across the full funnel, working closely with Product, Sales, and RevOps.
• SEO: Build and execute SEO strategy across content, on-page, and basic technical SEO
• SEM: Own paid search end-to-end (keyword research, campaign setup, ad copy, landing pages, optimization)
• Paid Social: Run and optimize LinkedIn campaigns (demand gen, retargeting, ABM-style tests)
• Organic Social: Build and test a consistent organic LinkedIn presence (company + founder-led content)
• CRO: Optimize inbound journeys from ad/search → landing page → demo
• Experimentation: Test and scale new inbound channels (G2, Reddit, LinkedIn & FB groups)
• Analytics: Track performance from first touch to qualified pipeline; build dashboards and insights
• Funnel Ownership: Partner with Sales and RevOps to improve lead quality, routing, and activation