Responsibilities

• Lead cross-functional collaboration with Sales, Marketing Science, Product Managers, and Biz Marketing to develop sales strategy and execution of high - impact products within Snap’s Revenue Product verticals of Core/API solutions.
• Act as the voice of the advertiser by gathering and synthesizing feedback on new and existing features, directly informing the Interfaces product strategy and roadmap shared with Director and MD-level leadership
• Cultivate trusted relationships with Director and MD-level stakeholders across Product, Sales, and Marketing, influencing without authority to align on priorities and investment trade-offs
• Develop and execute global go-to-market strategies for new Ads feature own positioning, messaging, sales activation, and integrated marketing to drive awareness, adoption, revenue and growth at scale
• Define and track KPIs for adoption, advertiser satisfaction, and revenue, delivering clear performance narratives to senior leadership in QBRs and strategic reviews
• Establish scalable feedback loops between advertisers, sales and product teams to prioritize high-impact opportunities and improve the end-to-end advertiser experience
• Coach and up-level peers and junior PMMs , setting the standard for go-to-market excellence and AI fluency whilst elevating the craft of product marketing across the team.

Requirements

• BS/BA degree or equivalent years of experience
• 8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles

Preferred

• Experience leading marketing for advertising or technology products at scale
• Proficiency in GTM frameworks and strategic narrative development
• Ability to translate market intelligence into product direction
• Comfortable with data analysis and visualization using tools like Looker or similar platforms

Benefits

• paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!