Senior Paid Media Manager
AdMax Local
USA (Remote)
$90K/yr - $120K/yrIn-houseFull-timeSenior level7+ years exp.
2 days ago
Google Paid Media Specialist
Phoenix, AZ (Hybrid)
Salary Not AvailableMid Level4+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive paid search program management for MassMedia across multiple client accounts, optimizing spend and reporting results.
- Own end-to-end paid search campaigns and optimization across multiple client accounts.
- Must-have: 4+ years in paid search with Google Ads and Microsoft Advertising proficiency.
- Standout: Strong reporting collaboration and tracking setup (GA4, GTM) and budget optimization.
Job Description
Responsibilities
- Develop, launch, and manage paid search campaigns across multiple client accounts on behalf of MassMedia.
- Continuously identify and execute performance optimizations for the paid search campaigns and utilize client paid media tracker to track shifts and optimizations.
- Collaborate with MassMedia’s internal teams to produce and deliver weekly and monthly reports, ensuring all client reporting requirements are met on time.
- Work closely with MassMedia’s internal teams to deliver strategic, results-driven work aligned with client objectives and campaign briefs.
- Write compelling, search-optimized ad copy and build relevant ad extensions to enhance campaign performance, improve click-through rates, and support overall SEO alignment.
- Monitor, manage, and optimize client budgets to maximize return on ad spend (ROAS) and overall campaign efficiency.
- Set up and configure tracking infrastructure including Google Tag Manager, GA4, and platform-specific pixels for all relevant client campaigns.
- Ensure accurate campaign performance attribution by implementing and managing UTM tagging across all paid search initiatives.
Requirements
- 4+ years of experience in paid search advertising
- Proficiency with Google Ads, Google Analytics, and Microsoft Advertising
- Strong analytical skills and experience using data to inform decisions
- Excellent communication and organizational abilities
Preferred
- Google Ads certification is a plus
Benefits
- Competitive salaries and opportunity for advancements; we always strive to promote from within!
- Annual team bonus incentives based on achieving individual and company goals
- Hybrid work model with flexible in-office/remote schedule
- Medical, dental and vision plans for you and your family and financial protection
- 401(k) plan with 3% company matching program
- Generous paid time off - up to 4 weeks off each year plus 11 paid holidays and your birthday off!
- Paid maternity leave
- Professional development, industry training opportunities, and career advancement from within
- Mileage reimbursement for work-related travel
MassMedia Marketing, Advertising, PR
At MassMedia, we take an integrated approach to Media & PR to increase efficiency and ROI that accelerates business growth and achieves market leader status for our clients.
Traffic Signals
Monthly Visitors
1.3K
Monthly Google Ads Budget
$4.4K
Traffic Source Mix
Search
46.7%
Direct
31.5%
Referral
4.9%
Social
10.2%
Paid
1.1%
Headcount Trend
Current headcount: ~53
Marketing Team
Marketing Team Size
20 (38% of company)
