Google Paid Media Specialist at MassMedia Marketing, Advertising, PR | Phoenix, AZ

Google Paid Media Specialist

Phoenix, AZ (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 5 months ago

Job Summary

Drive paid search program management for MassMedia across multiple client accounts, optimizing spend and reporting results.

Own end-to-end paid search campaigns and optimization across multiple client accounts.
Must-have: 4+ years in paid search with Google Ads and Microsoft Advertising proficiency.
Standout: Strong reporting collaboration and tracking setup (GA4, GTM) and budget optimization.

Job Description

Responsibilities

Develop, launch, and manage paid search campaigns across multiple client accounts on behalf of MassMedia.
Continuously identify and execute performance optimizations for the paid search campaigns and utilize client paid media tracker to track shifts and optimizations.
Collaborate with MassMedia’s internal teams to produce and deliver weekly and monthly reports, ensuring all client reporting requirements are met on time.
Work closely with MassMedia’s internal teams to deliver strategic, results-driven work aligned with client objectives and campaign briefs.
Write compelling, search-optimized ad copy and build relevant ad extensions to enhance campaign performance, improve click-through rates, and support overall SEO alignment.
Monitor, manage, and optimize client budgets to maximize return on ad spend (ROAS) and overall campaign efficiency.
Set up and configure tracking infrastructure including Google Tag Manager, GA4, and platform-specific pixels for all relevant client campaigns.
Ensure accurate campaign performance attribution by implementing and managing UTM tagging across all paid search initiatives.

Requirements

4+ years of experience in paid search advertising
Proficiency with Google Ads, Google Analytics, and Microsoft Advertising
Strong analytical skills and experience using data to inform decisions
Excellent communication and organizational abilities

Preferred

Google Ads certification is a plus

Benefits

Competitive salaries and opportunity for advancements; we always strive to promote from within!
Annual team bonus incentives based on achieving individual and company goals
Hybrid work model with flexible in-office/remote schedule
Medical, dental and vision plans for you and your family and financial protection
401(k) plan with 3% company matching program
Generous paid time off - up to 4 weeks off each year plus 11 paid holidays and your birthday off!
Paid maternity leave
Professional development, industry training opportunities, and career advancement from within
Mileage reimbursement for work-related travel

MassMedia Marketing, Advertising, PR

At MassMedia, we take an integrated approach to Media & PR to increase efficiency and ROI that accelerates business growth and achieves market leader status for our clients.

Founded in 1997

Las Vegas, Nevada, USA

53 employees (22 in marketing)

www.massmediacc.com