Global Solutions Product Marketing Manager, Pangle (NA GTM) at TikTok | Austin, TX

TikTok

Global Solutions Product Marketing Manager, Pangle (NA GTM)

Austin, TX (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale the NA GTM engine for TikTok Pangle, turning product capabilities into market-ready narratives, and drive global launches with local impact.

GTM Strategy & Narrative: translate platform features into clear, differentiated messages that accelerate adoption and revenue in North America.
Enablement & Operations: plan end-to-end launches, build scalable sales enablement, and streamline workflows for efficiency and faster deal cycles.

Job Description

Own and evolve TikTok Pangle’s go-to-market strategy in North America, including positioning, messaging, competitive differentiation, and value propositions. Translate complex product capabilities (e.g., Brand Safety, Custom Traffic Packages, SIA) into clear, market-relevant narratives that resonate with advertisers and partners.
Plan and execute end-to-end GTM programs for key product and solution launches at a global scale, with a strong focus on accelerating adoption and revenue impact in North America. Partner closely with HQ product and vertical solution teams to ensure successful localization and rollout.
Create compelling, audience-centric content (e.g., sales decks, case studies, one-pagers, thought leadership) that drives awareness, education, and adoption of Pangle’s solutions across the funnel.
Define and implement Pangle Sales Enablements strategy. Collaborate with cross-functional partners and regional teams to scale and continuously refine enablement programs that empower sales teams globally.
Identify and streamline GTM workflows where applicable to improve operational efficiency and reduce the learning curve of sales teams and clients
Support regional business-operation teams in realizing business opportunities through scalable internal and external activities, e.g., client meetings, seminars, training sessions, etc.,
Conduct regular research to gauge Pangle global awareness, brand health, and conceptual blockers for fine-tuning global GTM strategies.
Monitor business performance and key GTM metrics. Identify growth opportunities, diagnose challenges, and drive cross-functional alignment to address roadblocks and improve outcomes.

Bachelor’s degree or above, with 5+ years of experience in product marketing, strategy, or GTM roles within the internet, adtech, or digital marketing industries.
Experience in mobile advertising or performance marketing is highly preferred.
Proven track record of leading end-to-end GTM strategies and product launches, with demonstrated success in driving product adoption and business impact in North America.
Strong storytelling and communication skills, with the ability to distill complex concepts into clear, compelling narratives for both internal and external audiences.
Experience building and scaling sales enablement programs that improve sales effectiveness and accelerate deal cycles.
Excellent project management skills, with the ability to independently drive complex, cross-functional initiatives across global teams.
Strong analytical mindset with the ability to translate data into actionable insights and strategic recommendations.
High level of ownership and proactiveness in identifying opportunities and driving execution in a fast-paced, ambiguous environment.

Experience in mobile advertising or performance marketing is highly preferred.

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval