Global Social Media Co-op

Massachusetts, USA (Hybrid)

Salary Not AvailableIntern/New GradFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own social content operations and brand-engagement initiatives by turning real-time sport and culture trends into timely posts, assets, and reports while coordinating with care, creative, and media teams to keep social programs sharp and aligned.

  • Social content operations: calendar, asset prep, and platform-ready posting
  • Trend-driven engagement: identify opportunities and flag to the Social team
  • Cross-functional collaboration: align with care/agency, analytics, and global teams to deliver prioritized outputs

Job Description

  • Assist with social content calendaring (via PPT) and scheduling of social posts (via Sprinklr)
  • Manage the organization and cropping of marketing assets so that they adhere to best-practice specs for deployment on social platforms
  • Upload videos to our YouTube channel as requested by Category and Regional marketing teams
  • Seek engagement opportunities for the brand based on real-time trends in sport & culture and communicate those to the Social team
  • Collaborate with customer care and agency partners to handle incoming support inquiries
  • Monitor the results of organic and boosted social content through our analytics tools
  • Conduct industry analysis including, but not limited to, competitor, consumer and category trends and provide reports to the team
  • Devote a handful of hours each week to assisting our Global Creative Team in our in-house content factory/studio
  • Execute a final assignment in an area of priority/interest
  • Pitch in to support the larger Global Media Team as needed
New Balance logo

New Balance

3.9 Glassdoor

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Founded in 1906
Brighton, MA, US
9.9K employees (1,403 in marketing)
71% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
11.8M
Monthly Google Ads Budget
$289.1K
Traffic Source Mix
Search
37.3%
Direct
54.6%
Referral
4.1%
Social
2.7%
Paid
1.1%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
985 (9% of company)
Median Career Experience
13 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$80K
Last Raise
$80K
Grant, 5 years ago

Funding History

  • Oct 2020
    Grant • $80K

Recent News