Company overview

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
Founded in 1906
Brighton, MA, US
9.9K employees (1,403 in marketing)
71% recommend to a friend
71% positive business outlook

Salaries

Typical salary range

$136,945 – $216,460

/ yr

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People

Hiring activity

Open marketing jobs over time

43 open now

Headcount trend

Company growth over the last 12 months

Headcount +19.5% year over year

Funding

Total funding

$80K

Last raise

$80K

Grant, 5 years ago

Funding history

Oct 2020

Grant New Balance · $80K

Audience

Monthly website visitors
11.8M
Month over month-6.9%
Quarter over quarter+21.6%
Top sourceDirect (54.6%)
Ad budget per month$289.1K
Average search rank51.7
Traffic source mix
Direct
54.6%
Search
37.3%
Referral
4.1%
Social
2.7%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

773.4K

12-mo growth

+40%

Monthly growth

+4%

News

Links