Responsibilities

• The Global Flagship Retail Marketing Manager is responsible for planning and executing marketing strategies specific to the flagship retail stores, that drive brand affinity, sales and engage the target consumer.
• This role is responsible for development of all retail marketing briefs inclusive of store openings, seasonal refreshes, brand storytelling and athlete activations.
• This role will work with external and internal creative agency partners to execute the creative brief.
• They will work with internal cross functional teams (VM, Global Marketing and Product Design) to build the content for all creative briefs to reflect a best-in-class execution for the NB brand.
• This role will be responsible for working with global visual merchandising, global marketing and the GTM team to integrate flagship content needs into the GTM process.
• Development of all retail marketing creative briefs for store openings, seasonal refreshes, brand storytelling and athlete integration.
• Build and maintain strong partnerships with global and regional stakeholders to ensure flagship story telling reflects best in class execution.
• Work with regional teams to activate events to drive brand affinity.
• Develop processes and marketing tools that will improve execution and drive consistency globally.
• Ensure brand, category, and athlete guidelines/best practices are adhered to across all consumer-facing content and creative executions.

Requirements

• 5-8 years’ experience in retail marketing, 3+ years retail, visual merchandising field experience.
• Bachelor’s degree in marketing, fashion merchandising or business.
• Experience must include prior project leadership role demonstrating initiative and organizational skills in managing multiple assignments with varying degrees of complexity.
• Self-motivated with the ability to work independently and willing to take a hands-on approach and help the team to drive success.
• Ability to effectively communicate and collaborate with multiple stakeholders.
• Strong time management and organization to prioritize multiple projects at once.
• Strong creative skills.
• Champion of the brand and the consumer always.
• Proficiency in Keynote, Microsoft Office Suite.
• Travel required.

Benefits

• Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
• Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
• Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.