Responsibilities

• Own the Arbitrage Engine: Plan, launch, scale, and optimize paid marketing campaigns across Meta Ads Manager, Google Ads/YouTube, ChatGPT ads, and emerging networks, focused strictly on profitable affiliate and e-commerce monetization.
• Bid & Budget Architecture: Manage complex budget allocations, automated bid strategies, and dynamic scaling plans to maintain positive unit economics (CPA, EPC, ROAS) at scale.
• Continuous Testing: Design rigorous A/B testing frameworks across ad creatives, messaging, landing pages, audience segments, and platform placements to systematically lower acquisition costs.
• AI-Driven Creative Production: Leverage the modern AI creative stack to produce, iterate, and deploy high-converting ad variants, continuously expanding the volume and variety of creative testing.
• Amazon Ecosystem Mastery: Leverage deep hands-on expertise with Amazon Associates, Amazon Creator portals, and Storefront attribution models to optimize traffic flow and maximize category-level commission rates.
• Affiliate Network Integration: Work across major affiliate networks and Online Performance Marketing (OPM) portals—including Impact, Partnerize, Rakuten, CJ Affiliate, and Skimlinks—to track link performance, monitor sub-ID data, and identify top-converting merchant partners.
• Advanced Excel Modeling: Perform rigorous financial analysis in Excel—building practical financial models, pivot tables, and dynamic formulas to dissect campaign unit economics and attribute affiliate revenues.
• BI & Performance Reporting: Leverage intuitive reporting tools like Looker and Tableau to track daily campaign performance, visualize trends, and maintain a clear, accurate view of profitability across channels.
• Web & Funnel Analytics: Deep-dive into web analytics (GA4, internal BI tools) to understand full-funnel user behavior and conversion paths beyond platform-reported click metrics.
• Attribution & Tracking: Oversee pixel implementation, server-side event mapping, conversion tracking, and multi-touch attribution frameworks alongside our engineering teams.

Requirements

• Platform Mastery: Demonstrable, advanced mastery of Meta Ads Manager, Google Ads Interface/Editor (YouTube), ChatGPT ads, and native advertising networks (Taboola).
• Advanced Excel Mastery: Strong quantitative skills with proven proficiency in Excel (financial modeling, nested formulas, dynamic pivot tables, scenario analysis).
• Affiliate & Amazon Economics: Deep understanding of affiliate marketing dynamics—specifically EPC (Earnings Per Click), conversion rates (CVR), revenue per visit (RPV), revenue-share models, Amazon Associates/Creator portals, and third-party tracking networks (Impact, Partnerize, Rakuten, CJ).
• AI Workflow Integration: Direct, practical experience using LLMs (Claude, Gemini, OpenAI) and prompt engineering to automate marketing workflows and accelerate creative/campaign analysis.
• Communication: Exceptional written and spoken English, with a proven ability to present complex data to C-suite and cross-functional leaders asynchronously and in live meetings.
• Special Working Conditions: Must be available to work EST hours and provide live monitoring/bid adjustments during peak high-traffic shopping events (e.g., Black Friday, Cyber Monday, Prime Day) to ensure system and tracking integrity.

Benefits

• competitive salaries
• robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage
• life and disability benefits
• Flexible Spending Accounts (FSAs)
• a 401(k) with company match
• an Employee Stock Purchase Plan
• Flexible Time Off
• Volunteer Time Off
• paid holidays
• family building and caregiving support