Advanced Specialist, Product Marketing
Pearson
USA (Remote)
$70K/yr - $120K/yrIn-houseFull-timeMid level
2 hrs ago
Global Product Marketing Manager, TikTok One
New York City, NY (On-site)
$108K/yr – $220K/yrSenior Level5+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the global creator marketplace strategy for TikTok One, shaping GTM, packaging, and regional localization while balancing creator needs with brand goals.
- Growth: Lead GTM and packaging of creator solutions, with regional adaptation and a scalable rollout.
- Creator & MarketplaceOps: Deeply engage creators, design briefs, manage discovery/matching, compensation models, and campaign delivery.
- Measurement & Localization: Track activity, adoption, and ROI; iterate product and packaging with cross-functional partners to fit local markets.
Job Description
Lead go-to-market strategy for TikTok One’s creator marketplace globally, defining positioning, messaging, packaging, and regional launches that scale across regions.
- Growth: Lead GTM and packaging of creator solutions, with global standards and regional adaptation.
- Creator & MarketplaceOps: Deeply engage creators, design briefs, manage discovery/matching, compensation models, and campaign delivery.
- Measurement & Localization: Track creator activity, brand adoption, and ROI; iterate products and packaging with cross-functional partners to localize features.
TikTok
3.2 Glassdoor
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval
Traffic Signals
Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%
Headcount Trend
Current headcount: ~79.7K
Marketing Team
Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76
People
Marketing Leadership
Kimberly W.
Head of Global Marketing Partnerships
At the company for 5 years 2 months
Mandy Mao
Global Head of Product Marketing, Monetization GenAI
At the company for 8 years 9 months
Aaron Samson
Global Head of Responsibility Marketing
At the company for 1 year 5 months
Val Guerrera
Head of Global Marketing, Creators
At the company for 1 year 9 months
