Senior Product Marketing Manager
Expel
USA (Remote)
$131K/yr - $181K/yrIn-houseFull-timeSenior level
4 hrs ago
Global Product Marketing Director
El Segundo, CA (Hybrid)
$175K/yr – $190K/yrDirector/ExecutiveFull time
Posted 3 months ago
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Job Summary
Drive global product marketing strategy and GTM for a tech portfolio, with ROI-focused launches and a scalable team.
- Own and execute global product marketing strategy, GTM frameworks, and launch ROI across multiple product lines.
- Must-have: 10–15 years in product marketing with global or multi-region experience and data-driven execution.
- Standout: Leadership of a global PMM team with scalable processes and cross-functional collaboration.
Job Description
Responsibilities
- Define and drive global product marketing strategy across the portfolio
- Establish a disciplined, ROI-oriented approach to product launches and marketing investment
- Build and maintain a cohesive global product narrative and messaging architecture
- Enable high-quality regional execution through clear frameworks and governance
- Lead and develop a high-performing global product marketing team
- Define and execute the global product marketing strategy, including prioritization of investments
- Establish and govern go-to-market frameworks for new product introductions and major line extensions
- Own global product narratives, positioning, and messaging architecture
- Oversee product launch budgets, ensuring alignment with growth objectives and consumer journeys
- Review and guide launch plans to ensure appropriate scale, clarity, and return on investment
Requirements
- 10–15 years of experience in product marketing, ideally within a global technology or consumer electronics environment
- Experience shaping go-to-market strategy across multiple product lines or categories
- Exposure to managing or influencing product launch budgets and investment decisions
- Strong understanding of eCommerce, including Amazon and digital retail ecosystems
- Demonstrated ability to influence cross-functional stakeholders across Product, Brand, and Commercial teams
- Experience leading and developing teams in a global or multi-region environment
- Deep expertise in product positioning, storytelling, and go-to-market execution
- Data-driven mindset with a strong focus on performance and outcomes
Preferred
- Prior experience at Director level in global product marketing
- Track record of successful cross-market product launches
Signal and Strand
In a world of noise, we find the signal — the pulse of potential. We weave the strands of talent, vision, and purpose into organizations that endure. Blending intelligence with intuition, we honor the human art of connection at the heart of every great company.
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