Global Product Activation Manager, YouTube Live

Los Angeles, CA (On-site)

$152K/yr – $222K/yrSenior Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own cross-functional GTM for YouTube Live products, turning product insights into roadmap bets and spend decisions across creators, viewers, and partners.

  • GTM & communications: shape plans, run experiments, trusted tester programs, and quarterly forecasts.
  • Product & strategy: consult on roadmaps with hypothesis-driven moves across the ecosystem.
  • Operations & analytics: set OKRs, manage annual planning, and build data-driven business cases from SQL-led insights.

Job Description

Responsibilities

  • Define and shape go-to-market (GTM) plans, execute communications documents, lead experiments and trusted tester programs, and manage quarterly forecasting.
  • Serve as a product expert and consultant for the business and partnerships teams to influence product roadmaps while driving hypothesis-driven business strategy for YouTube Live’s products across users, partners, and creators.
  • Drive operational excellence, including setting and tracking OKRs, driving annual business planning, and owning program management for key programs while working seamlessly with global and regional Business GTM to drive business outcomes and product adoption goals.
  • Contribute to analysis and intelligence for projects and develop executive-level business cases to unlock spend, define business strategy, or support shifts.
  • Gather market intelligence and conduct analyses or modeling to develop insights through product or program data analysis using Structured Query Language (SQL) and spreadsheets, dashboarding, and deck building.
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29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
37