Responsibilities

• Define and execute the global marketing strategy, positioning, and messaging.
• Lead brand transformation toward a platform-based, AI-driven offering.
• Drive product marketing, including value propositions, launches, and ROI storytelling
• Build and manage partner co-marketing programs with key ecosystem players.
• Develop enterprise demand generation and account-based marketing programs.
• Lead PR, thought leadership, analyst relations, and major industry events.
• Enable Sales and Customer Success with tools, content, and competitive insights.
• Build and lead a high-performing global marketing team and infrastructure.
• First-Year Priorities
• Establish and launch a refreshed brand and messaging strategy.

Requirements

• Senior B2B marketing leadership experience in enterprise technology
• Experience building a marketing division
• Experience Marketing RFID-Enabled solutions
• Proven success in marketing complex hardware + software/platform solutions
• Strong background in product marketing, demand generation, and brand positioning
• Experience with partner ecosystems and co-marketing strategies
• Ability to translate technical concepts into clear business value
• Experience leading global teams and working across regions
• Excellent English (additional languages are a plus).

Preferred

• additional languages are a plus.

Benefits

• Novanta supports all aspects of your life’s needs. This position provides a full range of medical, financial, and other benefits to make your quality of life better.