Director, Marketing Insights & Analytics

Atlanta, GA (Unknown)

Salary Not AvailableDirector/Executive9+ years expFull time

Posted 1 day ago

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Job Summary

Own and scale a global analytics function that delivers actionable insights to marketing and revenue teams, while standardizing KPIs and reporting, and driving automated, scalable analytics to improve ROI and conversion outcomes.

  • Lead global analytics transformation with executive-aligned KPI standards
  • Shape strategy and data storytelling to influence decision-making
  • Partner across Marketing, RevOps, BI, Finance, and Enterprise Data to align governance and forecasting

Job Description

Responsibilities

  • Lead and scale a high-performing global analytics function that delivers actionable insights, enabling marketing and revenue teams to drive measurable growth, pipeline acceleration, and improved return on investment (ROI).
  • Shape the global marketing insights strategy by standardizing key performance indicators (KPIs), reporting frameworks, and data storytelling to influence executive decision-making and business performance.
  • Drive transformation of the analytics ecosystem by advancing scalable data models, modern reporting tools, and automated solutions that improve efficiency, accuracy, and speed to insight.
  • Empower data-driven decision-making across the organization by translating complex analytics into clear, compelling narratives that guide strategy, optimize campaigns, and improve conversion outcomes.
  • Partner cross-functionally to elevate business impact by influencing Marketing, Revenue Operations (RevOps), BI, Finance, and Enterprise Data teams to align on data governance, forecasting, and performance strategies.

Requirements

  • 10–15+ years of experience in marketing analytics, business intelligence, or data strategy, with a proven track record of driving measurable business impact.
  • Demonstrated success leading and developing high-performing analytics teams, including managing global or distributed models.
  • Deep expertise in marketing and revenue analytics, including pipeline performance, conversion optimization, and ROI measurement.
  • Advanced proficiency in Power BI (Business Intelligence) and DAX (Data Analysis Expressions), with strong understanding of modern data ecosystems, ELT (Extract, Load, Transform) processes, and semantic data layers.
  • Exceptional executive communication and influencing skills, with the ability to turn complex data into clear, actionable insights that drive alignment and decision-making.

Preferred

  • Experience driving adoption of AI-powered analytics tools, including Microsoft Copilot or similar technologies, to enhance reporting and insights generation.
  • Background supporting multi-regional or global marketing organizations with standardized analytics frameworks.
  • Proven ability to build scalable processes and automation strategies that improve team efficiency and output quality.

Benefits

  • • A competitive salary and benefits package that recognizes your contribution
  • • Opportunities to grow your skills and build your career within a global business
  • • Access to learning, development and on-the-job experiences that expand your expertise
  • • A supportive, inclusive team environment where your ideas and input matter
  • • Time to give back through community and charity initiatives
  • • A global employee assistance programme to support your wellbeing
  • • Recognition through a global platform that celebrates your achievements
  • https://jobs.globalpayments.com/en/why-global-payments/benefits/
Global Payments logo

Global Payments

Global Payments (NYSE: GPN) is a leading payment technology and software company that powers commerce for businesses of all sizes worldwide. We help businesses grow with confidence by delivering innovative solutions that enable seamless payment acceptance, smarter operations and exceptional client experiences – online, in store and everywhere in between. With its global reach, local expertise and scale, Global Payments manages trillions in payments volume and billions of transactions across more than 175 countries. Headquartered in Atlanta, Georgia, Global Payments is a Fortune 500® company and a member of the S&P 500. Learn more at company.globalpayments.com and follow Global Payments on X (@globalpayinc), LinkedIn and Facebook.

Founded in 1967
Atlanta, Georgia, USA
25K employees

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Headcount Trend

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Marketing Team

Marketing Roles Posted (Last 30 Days)
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Post IPO Debt, 2 years ago

Funding History

  • Feb 2024
    Post IPO Debt • $1.8B

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