Responsibilities

• Develop strategic product marketing plans to drive awareness, demand, and adoption of our products.
• Collaborate with cross-functional teams including product management, sales, and design to define product positioning, messaging, and value propositions.
• Provide world-class deliverables to differentiate our products in the market, including product positioning and messaging, product naming, and competitive positioning
• Lead activation and creative briefs for campaign-related assets, ensuring deliverables are aligned with brand objectives; ensure all briefs are executed and delivered for all cross-functionals.
• Create a robust promotional strategy leveraging both qualitative and quantitative data to support broader revenue goals
• Develop and manage integrated marketing campaigns across multiple channels, including digital, PR, affiliates, social media, email, events, and in-store activations.
• Lead the development of go-to-market strategies and launch plans for new products, ensuring alignment with business objectives and target market needs.
• Drive the creation of business and marketing presentations as sell-in tools to key customers or when responding to RFPs to gain business.
• Collaborate with Product Management and Marketing peers to analyze market trends, competitive landscape, and customer insights to identify opportunities for differentiation and growth.
• Manage relationships with external agencies and vendors to meet/exceed expectations.

Requirements

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• 7 years of experience in product marketing, integrated marketing, or related roles, with a proven track record of success in driving marketing strategy and execution.
• Demonstrated ability to evaluate and adopt emerging AI technologies that improve marketing effectiveness, operational efficiency, and customer engagement.
• Deep understanding of product management principles, market segmentation, and customer insights.
• Strong strategic thinking and analytical skills, with the ability to translate complex concepts into compelling marketing messages.
• Experience partnering with creative teams, briefing in requests and providing clear direction
• Excellent communication and presentation skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Experience managing cross-functional teams and leading projects from conception to execution.
• Demonstrated ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities.

Preferred

• bonus if you have experience using Asana

Benefits

• Insurance
• Medical
• Dental
• Vision
• Voluntary Short-Term Disability
• Voluntary Supplemental Life/AD&D
• Voluntary Accident
• Voluntary Critical Illness
• Company paid Long-Term Disability
• Company paid Basic Life/AD&D