Global Creative Director at GIBSON Inc | Nashville, TN

GIBSON Inc

Global Creative Director

Nashville, TN (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 6 months ago

Job Summary

Drive Gibson’s global creative vision and multi-brand storytelling across channels, balancing heritage with innovation.

Must-have: 10+ years leading global creative teams with brand storytelling impact.
Standout: Ownership of cross-channel campaigns and multi-brand portfolio leadership.

Job Description

Responsibilities

Champion and steward Gibson’s Creative Brand Vision: Define Gibson’s global creative and marketing narrative direction, ensuring every campaign, story, and design resonates with innovation, craftsmanship, and music culture.
Creative Leadership: Lead and inspire a diverse team of designers, art directors, copywriters, and creative specialists; foster bold creativity.
Elevating the Gibson Brand Portfolio: Oversee global campaigns across digital, print, retail, and experiential channels; ensure Gibson name remains synonymous with quality and artistry.
Creative Visualization of Strategic Brand Development: Collaborate across departments to develop Gibson’s creative brand strategy; ensure consistency in voice, positioning, and visual identity.
Crafting Stories That Resonate: Lead creation of narratives celebrating artistry and innovation behind Gibson’s guitars through digital content, video, or in-store experiences.
Innovation Meets Tradition: Integrate new trends and technologies into brand DNA while honoring heritage.
Multi-Brand Management: Oversee creative direction for Gibson’s portfolio (Epiphone, Kramer, etc.)
Retail & eCommerce Brilliance: Partner with product, eCommerce, and retail teams for immersive brand experiences in-store, online, and at events.
Cross-Functional Collaboration: Work with product designers, engineers, and marketers to align outputs with business goals.
Creative Performance Insight: Measure campaign impact with analytics; refine and optimize brand initiatives.

Requirements

Visionary Leadership: Proven experience leading creative teams with passion, creativity, and purpose.
Master of Storytelling: Deep expertise in brand strategy and development.
Music and Culture Enthusiast: A love for music is essential — you live and breathe the culture of music and artistry.
Cross-Platform Excellence: Experience across digital, social, retail, and experiential channels.
Craft and Precision: Deep respect for craftsmanship; commitment to quality.
Forward-Thinking Innovator: Ability to integrate modern technologies and trends into brand storytelling.
Entrepreneurial Mindset: Ability to elevate the brand and grow the business while staying true to its identity.
Collaboration Expert: Excellent communication and cross-functional collaboration.
Data-Informed Creativity: Balance creativity with strategy using insights and performance data.
Portfolio of Iconic Work: Portfolio that showcases bold, culturally relevant creative work.

Preferred

Advanced degree (MBA, MFA) is a plus
Portfolio in industries like music, fashion, or lifestyle brands is a plus

GIBSON Inc

2.9 Glassdoor

Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 127 years. Founded in 1894 and headquartered in Nashville, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone which has been on every stage since 1873, Kramer the original MADE TO ROCK HARD guitar brand, MESA/Boogie the home of tone, and KRK behind great music for over 30 years. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson. Learn more at Gibson.com and follow us on Twitter, Facebook, Gibson TV, and Instagram.

Nashville, Tennessee, USA

1.3K employees (258 in marketing)

www.gibson.com

50% recommend to a friend

32% CEO approval