Full-Stack Marketer, Customer Advocacy at Intercom | USA | $112K/yr – $133K/yr

Intercom

Full-Stack Marketer, Customer Advocacy

USA (Hybrid)

$112K/yr – $133K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive a customer-advocacy engine by creating scalable storytelling and evidence pipelines that turn customer outcomes into ready-to-use content.

Own and optimize the advocacy engine and evidence pipelines across teams.
Must-have: exceptional writing and ability to turn transcripts into compelling stories.
Standout: strong cross-functional collaboration with Sales, PMM, and Product, plus experience with AI-enabled workflows.

Job Description

Responsibilities

Operate and improve the advocacy engine
Develop repeatable sourcing workflows across Sales, CS, and PMM to keep the story pipeline full.
Create reusable templates, kits, and tools so the team can produce evidence at speed without reinventing the wheel every time.
Help build and maintain the systems that make the engine run - evidence pipelines, permissions tracking, content libraries, and self-serve discovery tools. You'll work in Coda, Salesforce, and new AI solutions to keep the machine humming.
Tell powerful customer stories
Tell the story of what customers achieve with Fin through clear, compelling content that shows what's real and why it matters.
Extract transformation arcs, not just stats. The best stories show a before and after that people feel.
Write. A lot. Sharp, clear narratives that make complex outcomes feel simple and stories feel human across long-form case studies, short-form social proof, sales-ready slides, event materials and other experimental formats.
Produce video content - from planning shoots to directing interviews to working with editors on the final cut. You don't need to be a professional videographer, but you need to be willing to roll up your sleeves and make it happen.
Run campaigns that generate proof

Requirements

Writing is non-negotiable. You're a clear, compelling writer. You can take a messy transcript and turn it into a story people want to read. You understand narrative structure, tone, and how to write for different audiences and formats.
You're a relationship-builder. You're warm, genuine, and good at earning trust with customers, with internal stakeholders, and with anyone you need to collaborate with to get a story across the line. You’ve worked in customer facing roles such as customer service, sales or success.
You're a systems thinker. You see how processes connect and where they break. You're energised by building repeatable workflows that make the whole team faster, not just yourself.
You're AI-native. You already use AI tools in your work or personal projects. You're excited about what AI can do for content creation, research, and operational efficiency. You don't need to be convinced, you're already there.
You're a maker. You don't stop at the strategy slide. You build the thing, ship the thing, and iterate. You're proud of your output and you want every day to produce something that left the building.
You're comfortable with video. You don't need a production background, but you need to be willing to sit across from a customer, and help tell their story visually.
You're scrappy and fast. You thrive when things are moving quickly and changing often. You'd rather ship at 80% and iterate than wait for perfection.
Curious. You read widely, try new tools constantly, and ask "why" before accepting how things are done.
Ambitious. You want to build a meaningful career in marketing and you think this is the moment to go deep on AI.
Competitive. You care about winning for the team, for the company, and for the customers whose stories you tell.

Preferred

You have experience working in or with technical product teams.
You’ve helped run omnichannel campaigns or supported paid/earned activation

Benefits

We are a well-treated bunch with awesome benefits! If there’s something important to you that’s not on this list, talk to us!,- Competitive salary and meaningful equity,- Comprehensive medical, dental, and vision coverage,- Regular compensation reviews - great work is rewarded!,- Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.,- Flexible paid time off policy,- Paid Parental Leave Program,- 401k plan & match,- In-office bicycle storage,- Fun events for employees, friends, and family!
Proof of eligibility to work in the United States is required.
The base salary range for this role is targeted at $112,000 - $133,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
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Intercom

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We’re Intercom — the AI customer service company helping businesses deliver incredible customer experiences at scale.Our platform combines Fin, the #1 AI Agent for customer service, with our next-generation Helpdesk, a modern workspace that gives support teams the power, speed and intelligence they need.

Founded in 2011

San Francisco, California, USA

1.9K employees (145 in marketing)

www.intercom.com

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