Freelance Senior Retention & SMS Marketing Manger

Philadelphia, PA (Unknown)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end email and SMS lifecycle marketing for DTC eCommerce brands, building automated flows, optimizing campaigns, and driving retention and revenue.

  • Lead Klaviyo-based campaigns and automations
  • Analyze data and provide actionable insights
  • Collaborate with clients on brand voice and lifecycle messaging

Job Description

Responsibilities

  • Develop and execute comprehensive email and SMS marketing strategies for DTC eCommerce brands
  • Create and optimize automated email flows, campaigns, and SMS sequences using Klaviyo and other platforms
  • Analyze performance metrics and provide actionable insights to improve customer retention and lifetime value
  • Collaborate with clients to understand their brand voice and customer journey to create personalized messaging
  • A/B test subject lines, content, and send times to maximize engagement and conversions

Requirements

  • 3+ years of experience in email and SMS marketing for eCommerce brands
  • Expert-level knowledge of Klaviyo and email marketing best practices
  • Proven track record of improving email revenue and customer retention
  • Strong copywriting skills with ability to craft compelling email content
  • Experience with segmentation strategies and customer lifecycle marketing
  • Data-driven mindset with strong analytical skills
  • Excellent communication skills and ability to manage multiple client accounts
  • Self-motivated with ability to work independently and meet deadlines

Benefits

  • Competitive freelance compensation
  • Flexible working hours
  • Opportunity to work with growing DTC brands
  • Collaborative team environment
  • Professional development opportunities